Business screen magazine (1946)

Your Next Slidefilm Beaut or Bomb? N VKKMION IKS I: 1. Bretily. No nioro lh;in 15 words per slklc. Moro worOs slow Ihings down. II \ou fiin't cut I hi: words in a parlicular oasc, add a slide or two. 2. Rh>llim. Slides should have varying anuHinis ot narration. The same length of narration is monotonous. Here's a quick test to find out: 3. Silenl l-'ranics. Skip the words when the picture tells the story. Fill in with music. Renieniber. this is a \i\iial inediuni. 4. Active voice. ("The batter hit Ihc ball," not "the ball was hit by the batter"). Insist on this. A/V Educator Premium Compact Cassettes, Open-Reel Magnetic Tape, and HP-100 Helical Scan Video Tape. Americas finest Audio Visual recording tapes are created to satisfy the needs of the educational community. • All A/V Educator Compact Cassettes have a lifetime guarantee. • A/V Educator y^mi//// Cassettes are manufactured with highdensity, low-noise Micrckcls " ' tape that is especially recommended for high speed duplication. In addition to the C-60. black and white Compact Cassettes are available in 10, 20, 30, 40, 90 and 120 minute lengths. Each is packaged in a two piece styrene Philips type box with our exclusively designed blank labels for cassette and box identification. • HP-100 Vj" Helical Scan Video Tape is coated with Tru-Balance MicMkots-V" for longer tape life, brighter color and fewer dropouts. Ml3»clkClt ** n*«r dt«p«r%ton Btid binds* (•cftnology Ihai p«>mt1% highs* dtntitjr sntf concanttttlon ol ■■mms IcrrK |>«rtKl«t. A unique flow-activated binder system counteracts the heat of the rotating video head, and a dual lubricating system in the coating reduces friction and extends performance life. HP-100 is engineered to EIA and NAB specifications and is available in Vi and 1 hour reels. • A/V Educator i^trm/nm OpenReel Tapes are packed in a two piece styrene AudioFile'' storage box with a library index card. Available in lengths of 600 to 2400 . WriiK fur lUt ratun ttntl the tuitn of your local A/V denier. EDUCATIONAL PROt^ i N •AA AUDIO mm CORPORATION Ihi world 1 Lirgtit Manufictuici of Lompjcl Cmrtlfi 14600 So lio>di>a> • PO Dot 140. Cjidini, Olil. M?4( PhOM 121)1 M2'79S0 • Ttlti e7-4]ll • A MtlUI Comptny 5. .Simple words. Look with cion on words with four or syllables. 6. lleurinK Test. Record nar at 3'; wpni. play back at 7': will provide a new pcrspecti\e si>und — like an artist viewing a ing through a reducing glass, rhythm, word length, etc. PK Tl RF ( HKC K: 1. .Slide-.Script .Match. Withoi erence to the script, list, for eac what the picture principally visually. Check visual content narrative statement in each ci Change pic or narration to ol match. Where a picture can't be o to fit a particular piece of nar use art. 2. Oruanl/.ation. Mark all dealing with the same subject,! the same color signal dot. Set up so you can see them all at the time. If the same color appca appears, then appears again presentation, you are harking a subject after you have finishe it. Improve the organiziition of, presentation. | ^ .3. Number of Slides. ,-\ niaxil • of \5 words per slide yields 10 onds per slide. Time your n.irra . in seconds, by reading it aloud silent reading), divide by number . slides. Add slides if necess;iry. ^ _ niinule show should have at I slides. 4. Variety. Mark all long shot! medium shifts, all close ups with linctively-colored signal dot. E slides for an excessive number type. Most presentations lack close ups. Ratio of close ups to types is 1 in }. for effective pre»| tion. Current trend is to use more. Good luck! ki Spencer Bostl Uve Sounds Without Live Costs write or call for free catalog Milton B. Kaye i/rlM4kiQ«* CORPORATION ) 17 W«t 4Mi SlTMl H»» Vwk. N.V. ) (111) 745-1741 sole U.S. Distributor of the Chappell Recorded Background Music Library IS 40 BUSINESS SCItl