Business screen magazine (1946)

SELL WITH MOVIES Movies can cost less! Why use slide films? load, ship, service, guarantee. Onestop service. Low cost lease, purchase plans, even trade-ins! Call or write today for demonstration, information. MPO VIdeolronic Projector Corp. Division o( Opiico. Inc 222 East 44tn Street New York. New York 10017 (212) 867-8200 Name n Your salesmen can present your product in a far more dramatic way with a movie and the f^PO Videotronic Super 8 — new portable sound and color movie projector. No threading, no rewinding, carlridge load. Built-in screen, instant conversion to big wall picture. Light weight, folds to" briefcase size. Uses standard Eastman Super 8 sound film We'll make new movie for you cheaper than a slide film — or reduce your films. We Alio in: Cr<ic«go 640 No LaSjIlc SItttl. (312) 527.3680. North Hollywood S400 Cariuenga Blvd. No. (213) MS-7310: Canada: 103 Church SI.. Sullt 303. Toronto. Onl. (416) 363-45S4: Atlanta: 19S0 Century Bl>d. No. 6 Address CJIy Stale Zip I A I'm sh(K)tii\i^ still photos for use in ;i I 6 mm film which will be reduction printed to Stiper 8. Any advice? Yes. Expose original transparencies for low contrast. There are three steps beyond the original at which contrast will build; motion picture photography, color internegati\e, and Super 8 reduction printing. If \()ur original transparency looks too flat, chances are good the final print will be just right. Want to know more? f ill! Dick C:olc at ("il?) 3y.v780U 1m I makers' Labs A Service of Omnicom Corporation vi I *) S. Pciiiisvlvaiiia A\c-.. l.aiismi;. Mnii iS'MO MORE THAN A FILM continued Wilkinson Sword's film At 2 Pnxisely is alx)iit the Wimbledon nis tournament of 1971. Audic that book it — school and adult alik receive a supply of btniklets giving] on tennis from Rod Laver, a Will' son spokesman. ;ind samples of kinson"s new bonded razor. Armour-Dial, with its groon film (iiiDil Liioks — Here anil sends school teachers a file folder od| laining a 16-page teacher's guide ;i supply of two-color 16-page sti booklets. ;esp 'AO In > HtJf. 'Oof •: Pfi . 10 Teacher's Guides make valuable as for film distribution. 96% of teacliH||, 4,ii[ surveyed wanted them. Kiiiid llbepioj Chrysler Corporation, with its eral films ;ihoiil little League B.iscba has supplied an 84-page Little Leap Training Handbook and a supply folders called "Facts About LitI League." Chrysler's films support d community relations wt>rk of iis d« ers, many of whom sponsor Litt League teams. The question you may ask .ii th poini is. How to do it? Modern Talking Picture Ser\ii.c b a teacher's guide package for S.^.OI which includes copy by a propel qualified author, layout, printing 81 distribution of .^.OOO guides. We ha prepared guides for a number of spo sors. If you spent, suy. S5().0((() f production of a film, SS.OOO lor 1( prints and $11,500 for a year's d tribution of .^.(XX) bookings — a tot budget of $68,500— th; $.'«,000 leac er's guide package would be a mfl 4' i percent additional Moilern also distributes a variety supplement, irs materials provided] sponsors. The service includes stor handling, addressing and jiffy bapl en\ek>pes. Since the shipment of su plemenlary materials is keyed to film playdate. it does make sense f the film distributor to handle the jo Most of the booklets and other m lerials seem to be cre.iled by .tdverl ing agencies .mil public rel.itions lim Uul here again \our distributor m,iy able to help. Modern, for one. h.is know-how. the talent and the printi facilities. 42 BUSINESS SCRE in