Business screen magazine (1946)

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There is a paradox about photography. the audiovisi Each hardbound volume is 10" x 10". Silver-slaniped black cloth binding. Each contains approximately 230 pages. 350 monochrome and color pictures. Free with \ our purchase oj the introiha lurv volume in the LIFE LIBRARY OF PHOTOGRAPHY you'll receive a Photographer's Handbook II seems an artless art-point the camera, press the button and you have a picture ( in a minute, if \ou like). A child can do it. And set phoioj:raphy Ls also a distinctive. uniquel> modern medium of expression—atknowlediied as art. All sorts of (Kople take all sorts of pictures. Inuii the child's to the artist's, and that's whj the 111 I I.ihkaky oi I'lioKK.KAi-iiv has Iven designed by evperls to serve c\er>one ulio usis a cainera-whethcr to record f.miily activities, to pursue a serious hobby, to advance a profession or to communicate an inner vision. This handsome, new series from Tjmi -Lii I liooKs assumes no previous knowledge o( photogr.iphy.no faniiliaril\ wiih icthnical lerininoiogy. Instead, this practical -and strikingly bcaulilul LII !•; "course " oilers superb examples, detailed informalion. slepby-slep guidance and no-nonsense advice for both .imaleur .ind professional. You'll begin )0ur siibscriplion wiili Ihc introductory volume. Ilii Cunurii. Mere is an enculopedic introduction to the art and techniques ol photography which examines the dillcrent types of modern cameras, the uses to which they are best suited, and the I) pes and characteristics ol the lenses employed with them. In addition, a porllolio of oiitst.inding phol.igraphs iv included along wiih a briel history of photography. Then, volume by volume, you'll learn how to use your camera imaginatively and correctly, ■^'ou'll learn about lilm. Hash, and lighting techniques. You'll discover how lo work with developers, loners and enlargers. famous Lll-t photographers such as John t)ominis. Carl Mydans and Alfred liisenstaedt w ill offer jou their lips and trade secrets. For a 1 0-day free examination of your introductory volume. Tlu-Ciinurti, jusi mail this coupon. This 64-pagc manual contains hundreds of tips on exposure scttincs, film types and filters. It's a handy 4" x S^'. is spiral bound to lie Hat and fits easily in a pocket or camera bag. It has over 150 photos, charts. lalilcs and drawings. You'll also receive a l.^-pagc Buyer's Guide lo help select the camera and lenses that are right for you. To: TlMI-LlH. Books (.iv.m.iblc in boih the U.S. and CanaUjI Department 2149 Tiine A Life Building, Chicago, III. 6061 1 >c I uiHiM iiki Idix.imiiu III: ( ii'iiir.i I'lc.isc M.rul il III UK lor 10 J.ivs' free cv.iiiiin.iiuin and cnlci mv siihscripliiin lo Ihc I II i I iiik\hv (ii Piioiot,KM'iiv. If I decide lo keep llir Cnmini. I will pay ST.y.S pIuN slnppmi; and handlinj;. I Ihcn uill receive fuliirc \oliimes in Ihe lull iiimin i>i I'hiikk,mi'iiv scriiN. shipped a viilnmc .il i lime every olhcr inunlh 1 .ith is S?.")? plus shippinc andhandlini; and eiimcs on a Ill-day (rce-ev.iniin.iiion basis 1 here IS no minimum niimbir of hooks Ih.il I rniisi buy, and I may cancel my subseriplion al any linic simply by nt>lir>ini! >oii. If I do nol choose lo keep Ihc Cameta. I will rclurn ihc book uilhin 10 days, my Mib\<.riplion for future volumct will he canceled, and I will nol be under any furlhcr obliKalion. NAME STREET CITY STATE ZIP calendai APRIL National Conference of the Natk Industrial Television Association, Ad 12 14, Conrad Hilton Hotel. ChicaJ Info: NITA, P.O. Box 262. Maplewo N.J. 07040. Association for Educational Commul cations and Technology (AECT) Anntl National Convention, April 16-20. Ccj vention Center, Minneapolis, Mirl Info: Gerald R. McKay, AECT, 440 c[ fey Hall, University of Minnesota, Paul, Minn. 55101 U.S. Industrial Film Festival, A|l! 26-27, Palmer House, Chicago. In J. W. Anderson. Suite 825. 39 S. Salle St., Chicago, III. 60603. Society of Motion Picture and Tek sion Engineers Technical Confer and Equipment Exhibit, April 30 1 5, New York Hilton Hotel. Info: SMPl 9 E. 41st St.. New/ York, N.Y. lOOlJ MAY American Film Festival, May 913, York Hilton Hotel. Info: E.F.L.A., 15 60th St., New York, NY. 10023. JUNE Motion Picture Seminar of the N« west, June 2 3, Seattle. Info: Tom man. Exec. Sec , P.O. Box 806, Seat] Wash. 98111. JULY National Audio-Visual Association li^ tlonal Annual Convention, July 15-| Municipal Auditorium, Kansas City, >i| Info: NAVA, 3150 Spring St., Fairfl Va. 22030. AUGUST American Management Associatio{| Education & Training Conference, 1-3, New York Hilton. New York, Info: Clapp & Poliak, 245 Park A^ New York, N.Y. 10017. OCTOBER Society of Motion Picture and Tekl sion Engineers Technical Conferel and Equipment Exhibit, October 22-| Century Plaza Hotel, Los Angeles. SMPTE, 9 E. 41st St , New York, 10017. NOVEMBER International Industrial Film FestI sponsored by the Council of Europ Industrial Federations, Nov. 20 24, Congress Center, Amsterdam, Netll lands. Info: Industrial Film Festl Secretariat, Van Eegbenstraat 86, \ sterdam, Netherlands. BUSINESS SC