Business screen magazine (1946)

training methods Better Get Ready for Metrification: It's Coming Fast Si)mc 111 American industries, such .l^ ihc pharmaceuticals, have already adopted the metric system of measurements as standard. Others, such as the automotive industr>', have indicated that conversion from feet, inches and the other ancient English measurements will not be far off. A massive training program will be neccssan,' to provide the nation's work force with the basics of the new system. It has begun in earnest in many scho<.)! systems, and is starting in some industries. One series of films on the Metric System designed to meet this need is now available from a New York producer distributor. Victor Kayfetz Productions. Each of the two films in the scries are available in 16mm and Super 8 color/sound, and run approximately I2'i minutes in length. Both are also available in videocassette formats. In addition, there arc twelve 4-minute color Super 8 captioned film loops which can be used with the longer films as reviews and tests on the metric measurements. Metric System training films meet industrial need. The Metric Sysicm films offer a brief history of the evolution of systems of measurement from ancient times to the modern Metric System. The advantages of a universally accepted measuring system are cited and the benefits of the use of decimal calculating in the Metric System and the prefixes for multiples and sub-multiples are visually demonstrated. The films also show comparisons between English and Metric lengths, weights and volumes — the yard versus the meter, the ounce versus the gram, the quart versus the liter and so on. A woodworking plan is shown and Melrii. lengths are measured and marked Metric weights and volumes .ire also discussed and explained in the two films. Applications of Metric weights for medicines and chemical formulas are illustrated and the cubic lenglh basis for Metric volume and the basic unit of the liter (cubic decimeter) are defined. "The Metric System: Part I and Part 11" color/sound films, film loops and color video-cassettes may be purchased from Victor Kayfetz Productions, Inc., 29.S W. 4th St., N.Y., N.Y., or through selected dealers in the U.S. and Canada. A catalog on "The Metric System" films and other educational films is available free upon request from the production firm. New Training Materials: Red Aucrbach. a salesman as well as coach, knows how to develop men to their fullest potential, as he demonstrated with his Boston Celtics baskethall team these many years. He shows how he does it in two new films designed for showing to groups of salesmen. ".Sell — I.Ike in Celtics" and "Sell — with Personality" show National Basketball Association games in action, with such stars shown as Cousy, Russell, Chamberlain along v^'ith the worldfamous Celtics. Films are available from Association Instructional Materials, 866 Third Ave.. New York. N.Y. 10022. A rare study of exterior flame spread in a 31 -story reinforced concrete building is contained in a new film, "High Rise Building Fire". Firefighting and helicopter rescue operations arc vividly pictured, illustrating some of the problems involved in rescuing 500 occupants trapped inside and atop a Sao Paulo, Brazil, skyscraper. Useful for fire ilcparlment personnel, architects, building officials, engineers. Available from National Fire Protection A.s.sociation, 60 Batterymarch St.. Boston, Ma.ss. 02110. "A Pirni Hand" is an exercise in early intervention for problem drinking employees. It alerts executives, union and supervisor.' personnel to early signs of incipient problem drinking and demonstrates some promising ways of dealing with the problem. The film «as proiluccd by Addiction Research l''(>undution of Oni.irio in cooperation with the Ciovernincnt of Ontario. Gulf Oil Canada and IBM Canada. Film is for sale from As.sociation Instructional Materials, New York. How do the nine million big and noi-so-big bosses in the nation's busi ness \^urld get where ihe> are.' Some of the answers are contained in "Is a Career in Management for You?", a new career guidance film released by Counseling Films, Inc., 1728 Cherry St.. Philadelphia. Pa. 19103. and produced by Ralph Lopatin Productions. Film is youth-oriented, encouraging them to make an early choice of career and start preparation. Making the job more interesting is the aim of a new A-V training program produced by Butler Associates, 1325 West Dorothy Lane, Dayton. Ohio 45409. The program. "All-Employee Training," designed to counter apathy, consists of seven sound slide presentations, workbooks, posters and self-leaching guides. Rowan and Martin star in a funny spoof on hospital life produced by Motorola Svstems and available from Modem Media Senices, 1212 Avenue of the Americas, New York. N.Y. 1 0036. Designed to be an ice-breaker or comic relief at business meetings, "For Medicinal Purposes Only" contains a series of hilarious skits in typical "Laugh-In" style. Six 20-minute audio tapes designed to boost a salesman's productivity by 'at least 20':f" arc vailable from Close Productions, 2020 San Carlos Blvd.. Fort Myers Beach. Fla. 33931. "The Power of Proposal .Selling" scries is aimed particularly at making face-toface selling time prixiuce sales results. Complete scries is $34. National Kducational Media, Hollywood, has released two more films in its series of training programs for the hotel motel and food service industries. "TTie Bellman" and "Selling Wine and Liquor." "TTie Bellman" stresses that he is the employee who has the greatest opportunity for making the guest feel like a "vcr>' important person.' "Selling Wine and Liquor" shows that wine service can l>c e.isv when basic rules are followed. I I 98 I DUSINESSSCREEN— November/December, 1973