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II.
Supplement to THE CINEMA
NEWS AND PROPERTY GAZETTE.
OCTOHER 2, 1924.
IT is now being recognised, even by those who are loth to try new ideas, until such innovations are __ proved to be practical propositions, that the Mirror Lamp is, from an economic standpoint, worth attention.
wA Mirror Lamp properly constructed and operated with a knowledge of the points where it requires different, but not more difficult, treatment from the old-Dattern Arc, will not only save up to 80 per cent, electric current, but also give a pure white, steady and even light. All Mirror Arcs are not perfect, but experts and users agree that
The H AHN-GOERZ "artiso l"
IS THE BEST ILLUMINATING PROPOSITION OF THE PRESENT DAY.
The illustration shows the "ARTISOL" (which can be fitted in like manner to any machine) attached to thenewHAHN-GOERZ THEATRE MACHINE, which will shortly be ready for the BRITISH MARKET, and WILL FURTHER ENHANCE THE ALREADY WORLD-WIDE REPUTATION OF THE HOUSE OF GOERZ FOR THE EXCELLENCE OF ITS PRODUCTS.
THE "ARTISOL" IS THE ONLY LAMP of which particulars as to its performance are published based upon actual NATIONAL PHYSICAL LABORATORY TESTS.
ARTISOL IAMP ALAMPHOUSE
STARTER AND SPEED REGULATOR
The Standard "Artisol" is stocked in the following models : —
STANDARD MODEL,
8 in. mirror (as illustrated on
machine, without motor feed)
£28 0 0
Ditto, with motor driven Carbon Feed £38 0 0
Extra for tilting arrangement for machines with movable optical centres £1 15 0
LARGE MODEL,
10 in. mirror (for very large screens and theatres)
£39 15 0
Ditto, with motor driven Carbon Feed £49 15 0
SHADOWLESS LANTERN SLIDE ATTACHMENT,
For 8 in £5 5 0
For 10in £6 10 0
PRICE OF LAMPS INCLUDE GOERZ MIRROR AND CONDENSER. INSULATED LAMP HOUSE. TRAVERSE FRAME. FRONT CONE AND SAFETY CUT OFF.
You would not think of throwing £2 to £5 out of the window every week, would you ? Yet if you continue using the old-fashioned arc, which allows only about three percent, (yes! three per cent., it's no printer's error) of the light it generates to reach the screen, you are making the electric supply undertaking a present of between these amounts — it depends upon the rate per unit — EVERY WEEK.
LONDON: J. FRANK BROCKLISS, LTD., 10, Poland Street, W.l.
•CINEMATOGRAPH EQUIPMENT CO., LTD. 197, Wardour Street, W.l.
NEWCASTLE and NORTHERN DISTRICT: CROWE & CO., 50, Cloth Market, Newcastle-on-Tyne.
LANCASHIRE and YORKSHIRE: IMPERIAL ACCESSORY CO., 16a, Cannon Street, Manchester.
SCOTLAND: B.B. PICTURES, LTD., 81, Dunlop Street, Glasgow.
Send for prospectus and copy of N.I'.L. Report to the sole wholesale distributors for HAHN-GOERZ CINE SUPPLIES :
PEELING & VAN NECK, LTD.,
4-6, HOLBORN CIRCUS. LONDON, E.C.I.