Close Up (Jul-Nov 1927)

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CLOSE UP perforce content, is perforce ignorant, is perforce so sated with mechanical efficiency, with whir and thud of various hypnotic appliances, that it doesn't know what it is missing. The lump doesn't know^ that it has been deprived of beauty, of the flower of some production or of the fine flower of some producer's wit and inspiration. The lump is hypnotized by the thud-thud of constant repetition until it begins to believe, like the African tribesman, that the thump-thump of its medicine man's formula is the only formula, that his medicine man is the only medicine man, that his god, his totem is (save for some neighbouring flat-faced almost similiar effigies) the only totem. Am^erica accepts totems, not because the crowd wants totems, but because totems have so long been imposed on him, on it, on the race consciousness that it or him or the race consciousness is becoming h5^pnotized, is in danger of some race fixation ; he or it or the race consciousness is so doped by mechanical efficiency and saccharine dramatic mediocrity that he or it doesn't in the least know, in fact would be incapable (if he did know) of saying what he does want. He learns that there is a new European importation for instance of a "star" ; this importation being thudded into his senses for some months beforehand, his mind is made up for him ; she is beautiful. We take that for granted. There I agree, the leaven and the lump are in this at one. The lump really wants beauty or this totem of beauty would not be set up by its astute leaders. Beauty. She is beautiful. This time "she" is a northern girl, a "nordic", another word thej^ 25