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High Commissioner for Australia, the news that the cinema has a tremendous influence on the young people of to-day, to a large extent a baneful one. American films, he deplores, so full of sentimental trash seem to be preferred to sound British ones. He thinks something might be done. Quite right, so do we. Could not, he suggested, some arrangement be made between educational authorities and the various Empire governments (I mean Governments Throughout The Empire) for children to be marched (he did say marched) to the cinema each morning to see wholesome British films showing what was going on in the Empire ( Ooiich ! ) .
He rounded off amid rousing cheers that wherever the British flag fluttered it was the symbol of fair play and justice. He was proud to live under the Union Jack.
Equally moving is the announcement of the British Em.pire Film Institute (slogan : More British Films On British Screens) that ''all over the world films from other countries are shown whose tone is, at least, not beneficial to the interests of the British Empire." Among its aims, these bright jewels :
to rouse a patriotic feeling sufficient to prevent the scandal of British Films being actually excluded from the great majority of film houses here and elsewhere...
to confer Awards of Merit for films of Imperial value.
to break down prejudice.
to attract better brains to the industry.
Now what more could anybody ask ? With this sort of feehng if we cannot produce the most exquisite and subtle masterpieces there must be something radically wrong with us.
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