Copyright term, film labeling, and film preservation legislation : hearings before the Subcommittee on Courts and Intellectual Property of the Committee on the Judiciary, House of Representatives, One Hundred Fourth Congress, first session, on H.R. 989, H.R. 1248, and H.R. 1734 ... June 1 and July 13, 1995 (1996)

Record Details:

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117 motion pictures in their living rooms through "panning and scanning," a technique which adapts the film to the television screen. Mr. Chairman, as VSDA noted in its testimony before this subcommittee in 1 992, there has been no consumer dissatisfaction and no call for labeling. Rather, Americans have salivated over their ability to view films through television, and more recently have welcomed the ability to access films through video rental. Despite the complete lack of evidence of a problem, in 1993, the industry itself embarked on a voluntary labeling program, sensitive to providing full disclosure to consumers about "panning and scanning, " colorization and editing for content and time. Today, Mr. Chairman, under the voluntary program, the videocassette jacket bears a label indicating that the theatrical version has been adapted. Furthermore, the videocassette itself includes a label at the beginning of the movie which says, "THIS FILM HAS BEEN MODIFIED FROM ITS ORIGINAL VERSION. IT HAS BEEN FORMATTED TO FIT YOUR TV," or "THIS FILM IS A COLORIZED VERSION OF THE ORIGINAL BLACK -AND-WHITE FILM." Studios, TV networks, cable networks, TV affiliated stations, and independent TV stations have been using these labels since October 1993. In fact, we did a survey of the top forty video rentals listed in the May 13 Billboard Magazine and found that 90% of the theatrical films that are now in video are already labeled.