Copyright term, film labeling, and film preservation legislation : hearings before the Subcommittee on Courts and Intellectual Property of the Committee on the Judiciary, House of Representatives, One Hundred Fourth Congress, first session, on H.R. 989, H.R. 1248, and H.R. 1734 ... June 1 and July 13, 1995 (1996)

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127 for a second release? Government-mandated labeling of films may strike some as a narrow exception to the American tradition of permitting the parties to make their arrangements and settle their disputes by contract. However, at its heart, this proposal seeks to undo the very system which carefully balances risk and reward and has made America the undisputed leader in the creative industries. VII. THE MARKETPLACE IS THE BEST BAROMETER OF CHANGES MADE TO A FILM POST-RELEASE. The marketplace responds to meet consumer needs regarding motion pictures. Consumers, are the best check on post-publication changes made to copyrighted works. Consumers find that technical adaptations of a movie for the T.V. saeen and/or colorization enhance their film enjoyment. To meet consumer demand, many movies today are available on videocassette in both original and made-for-T.V. form. Adaptation of films give consumers more choice. In fact, there has been no demonstration of consumer dissatisfaction with the changes that would be regulated under this bill. When consumers are dissatisfied, they will voice their displeasure and the market will respond without unnecessary government intrusion. One way the market responds is by giving consumers a choice. For example, a consumer can walk into a Blockbuster and rent either the colorized version of 12