Who's who on the screen (1920)

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Who'll Who on llic Screen ADOLPH ZUKOR The name of Adolph Zukor, President of Famous Players-Lasky Corpora- tion must be written in bold type in the history of the motion picture industry. He arrived in America as a boy, worked hard, studied dilli gently, and advanced rapidly. Mr. Zukor was among the first to realize that unless the standard of the screen was continually raised the industry was doomed to perish. In 1912 he formed the Famous Players Film Co. The initial production of the new firm was "Queen Elizabeth" with Sarah Bernhardt in the title role. Adolph Zukor, through the courage he displayed in the early days of picture making when his standards of quality were scoflFed at, has done more towards lifting motion pictures to the plane they have now reached, than any other single individual. 374