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s Guarantee Of Performance! W E are spelling out our confidence and faith in the future of the motion picture industry in tremendous investment in not only the program under way, but in expanding studio facilities so that we can make more "A” pictures available to our customers. This money has already been appropriated, so this is a statement of fact and a guarantee of performance. T HIS product has been conceived for a twofold purpose: (1) to stimulate more frequent patronage of threatres on the part of regular movie goers, and (2) to make movie-going a habit of the millions who have not regularly patronized screen entertainment. While I can testify, as a veteran showman, that pictures currently are better than ever, I recognize the fact that we must constantly improve them to keep abreast of the public’s ever im- proving appetite for higher quality entertainment. I have just returned from our studio where I saw most of the feature product we will release in the next six months and I am happy to report that it comes up to my very highest expect- ations. I feel secure in predicting this product will satisfy every reasonable requirement of the box office and give the fullest satisfaction to every type of moviegoer in every community. W E of 20th Century-Fox are proud of the product we de- livered in 1949. But, being concerned entirely with the present and future, I can report in all honesty that the product ahead presents the greatest potential boxoffice entertain- ments ever offered exhibitors and public by this company. Not only is it a program designed to appeal to the largest range of tastes, but it also represents an unusually wide variety of themes. It is the most extensive program this company has under- taken. It is an output conceived, produced and programmed to give greater significance and importance to the fact that motion pic- tures are still incomparable, entertainment-wise. W E have profound satisfaction in believing that with this product, we are supplying motion picture theatres with entertainments that will bring the public to the realiz- ation that "movies are better than ever.” You may be sure that in conceiving that slogan we were fully prepared and equipped to give it factual meaning. So, we believe that the product outlined in this report will again show the way to healthier boxoffice returns. It is not, therefore, only in the spirit of confidence in the future, but of helpfulness as well, and with a full recognition of our responsibilities as producers and distributors that we present our 1950-51 program.