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DYNAMO New York, N.T., U.b.A. February 11, 1956 AN $80,000,000 YEAR MORE THAN A TOKEN OF CONFIDENCE Neither Is It A Challenge In View Of Field’s Past Record Of Performance. . . And Here Are Some Reasons Based On Experience And Industry’s Present Economy TJ OW good are we? -“--E- How efficient are we? Mr. Lichtman says "good and efficient enough to earn $80,000,000 domestically this year.” No higher tribute could be paid us, individually and col-, lectively, than this expression of confidence. But, the expect- ancy figures represent something based on more than just confidence in the field personnel. The fact that the ac- cumulative for the first five weeks of the year fell short of quota means only that in the weeks ahead we must overcome the January deficiency. But, as one analyzes the potential of attractions scheduled for the months ahead, he has no trouble locating in them ample means to develop a revenue that, at the end of the year, should add up to the anticipated $80,000,000. $80,000,000 represent a 12-month quota never before assigned a domestic sales organization. But, they represent, too, a volume of dollars necessary to insure the company a proper return on the largest investment it ever has made in a single year. M OREOVER, the investment this company is making, in pro- duction and its expectation of revenue resultant from distri- bution performance, is predicated on confidence in further economic development of the industry and on the rising demand and demon- strated increased patronage of superior motion pictures, particular ly those filmed in the CinemaScope process. The realistic approach to establishment of the $80,000,000 quota is conclusively pointed out by Mr. Lichtman’s recent con- vention address, which illuminated the situation before us so pin-pointedly that Dynamo publishes it in its entirety in this edition. Read it carefully. There is no doubt television made terrific progress in 1955. Be- cause it presented tre- mendously costly pro- grams and universally better known person- alities, a combination unprecedented for that medium, it won the eyes and ears of many mil- lions who will be induced to desert the comforts of their homes to go to the movies only if the latter provide a superior entertain- ment. And, on the basis of all available information regarding our 1956 product, none will quarrel with the claim that that line- up will not only provide a quality and type of entertainment TV can not even hope to match, but that should bring out ticket- buyers in larger and profitable numbers. R. LICHTMAN considered all the facts. Obviously this com- pany does not under-estimate the competition from free enter- tainment. It is mindful of the fact that at the beginning of this year there were 353 very high frequency and 107 ultra high fre- quency television stations operating in the United States. These authoritative statistics reveal, serve approximately 36,000,000 (Continued on page 6, column 1) Cinemascope Don't Take Chances! Date Everything And Everywhere! Page 5