20th Century-Fox Dynamo (February 11, 1956)

MR. LICHTMAN APPRAISES 1956 (Continued from page 7, column 2) that about 80% of our money (with some slight fluctuations) is earned from stereo- phonic accounts, and the balance from optically equipped theatres. Therefore, the general policy will be that these big stereophonic accounts will be very closely supervised by the district and division managers. Most of the deals will very likely be made by them, although, in some instances, they will be made by the branch managers. These deals will then be closely scrutinized as to terms and all other con- ditions by either Messrs. Gehring, Arthur Silverstone, Alex Harrison or Glenn Norris at the Home Office. This will be the pro- cedure so there will be no mistakes made THE BONUS PLAN FOR 19S6 AND HERE ARE THE RULES AND REGULATIONS Participation in the $750,000 bonus plan for 1956, as announced by Director of Dis- tribution A1 Lichtman, includes members of the dollar delivery crew and the following mem- bers of the Home Office sales staff: W. C. Gehring, Arthur Silverstone, Alex Harrison, Glenn Norris, Lem Jones, Jack Bloom and Frank Carroll. Other information, including rules and regulations announced by Mr. Licht- man, follows: 1. An annual quota for each branch territory. Any territory achieving its quota during the first quarter of 13 weeks, ending March 31, 1956, will be entitled to one week’s salary, payable to the division manager, district man- ager, salesmen and bookers. One half week’s salary will be paid to the entire branch achieving such quota. Such payments will not be deducted from the prize earned as a result of not achieving annual or over-quota. 2. Any branch achieving its second quarter quota for the second 13 weeks, ending June 30, 1956, will be entitled to a week’s salary, payable to the same people as above stated. Likewise, such payments will not be de- ducted from the prize earned as a result of not achieving annual quota or over-quota. 3. Any branch that does not achieve its first quarter quota, but negotiates accumulatively the amount set as its quota for the first and second quarters, at the end of the second quarter will be entitled to an additional one week’s salary, payable to the same people as above mentioned. This is a further incentive for those who got a late start, or for some other reason were unable to achieve their goal in the first quarter, but did so at the end of the second period. portion of their one or two weeks’ salary they failed to secure in the first two quarters. 5. Those who achieve quota for the fourth quar- ter, ending December 31, 1956, will also be entitled to receive a week’s salary to be distributed as here before stated. Here, too, those exchanges that failed to achieve their quota during the first, second and third periods, but that succeeded in achieving their annual quota, will receive that portion of their one, two or three weeks’ salary that they failed to earn in the first three quarters. SUPPLEMENTARY OVER-ALL PRIZES If the entire United States and Canadian organization, collectively as one unit, suc- ceeds in achieving the full quota of $80,000,000, there will be divided, in proportion to results of each branch, an additional $250,000. However, if the entire organization fails to reach the quota of $80,000,000 but comes very close to it, they will be paid the following sums: whelmingly go over their quota, thereby achiev- ing a gross in excess of the $80,000,000 quota, the company will add to the $250,000 an addi- tional $250,000, payable as follows: AMOUNT PAYABLE Additional Equal To $50,000 $ 50,000 $50,000 $100,000. $50,000 $150,000 $50,000 $200,000 $50,000 $250,000 % of Gross Gross .101% $80,000,000 .102% $81,600,000 103% $82,400,000 .104% $83,200,000 .105% $84,000,000 4. The branches that achieve the quota for the third period, from July 1st to September 30th, will receive an additional week’s salary, dis- tributed in the manner stated above. Those branches that have for some reason failed to achieve their quota of the first two quarters, but have succeeded in equal- ing the quota for the three periods at the end of the third quarter, will receive that Poge 8 The extraordinary special award referred to immediately above can only be earned if the en- tire branch organization, as a unit, reaches the respective figures above set forth. The above sums will be divided on a for- mula that will take into consideration the re- sults of each branch in relation to the total re- sults of the other territories in determining your proportionate share of these extraordinary awards. in the deals in the big money situations. We must earn the money where the money is! So, gentlemen, we are in a very big, stylish business when we have the respon- sibility of distributing CinemaScope pic- tures. We are not dealing in one-reel car- toons. We are dealing with pictures that, on an average, cost $4,500,000 each. We are living very high! Unless we achieve what I am expect- ing of us, we are also living most dan- gerously. However, I am confident we will attain our objective because I have faith in the pic- tures that have been planned, and I have absolute confidence and faith in you. Highest Praise Is Lavished On CinemaScope 55 Superlatives continue to feature show- men’s comments on CinemaScope 55- The reaction is just as enthusiastic among oper- ators of the smaller theatres as it is among those operating first-runs and circuits. H.S. Wilson of the State theatre, Findlay, O., said: "Greatest improvement in the 30 years I have been an exhibitor.” MelSaffner, a leading Rhode Island showman, found "it an advancement that brightens our future.” Joe Shagrin of Youngstown, O., con- cluded: "Just what we need at this time to re-awaken public interest to. the fact that when it comes to entertainment there is no medium that can compare with the motion picture.” William Brandt of Brandt Theatres, New York, observed that "CinemaScope 55 and the penthouse attachment enable every type of motion picture to better compete with the free entertainment medium.” Mrs. Glick of Cleveland stated: "If CinemaScope 55 can do for the other pic- tures to come what it has done for ’Carou- sel’ and particularly 'The King And I’, none will disagree with the claim we are in for much greater patronage.” Ben Rosenthal of Quincy, Mass., said: "I’m glad to see that again 20th Century- Fox is doing something more than talk to improve business. It would be wonderful if the other producers followed that example.”