Exhibitor's Trade Review (May-Aug 1925)

June 27, 1925 Page 61 The <Bi^ Little Feature SHORT SUBJECTS REVIEWED IN THIS ISSUE Oh Bridget Educational Never Fear Educational Mexican Melody Educational Isn't Life Terrible Pathe Animal Celebrities Pathe Into the Grease Pathe Office Help Pathe Ko-Ko Celebrates the Fourth Red Seal Film Facts (issue C) Red Seal Hair Cartoon Red Seal The Pronto Kid Universal Nicely Rewarded Universal Unwelcome Universal A Rough Party Universal "Isn't Life Terrible" Pathe 2 Reels Charlie Chase wins a trip to Europe by selling great quantities of fountain pens in a prize contest. He departs with his wife and brother-in-law, and his troubles start when he unconsciously exchanges his little daughter for a colored child of similar dimensions. The carpenter tells him that the ship is tied together with string, and it almost falls apart. Eventually they arrive at their destination, and the pest brother-in-law is not allowed to land because he has not been vaccinated. Charlie gives three cheers. This Mack Sennett is good for a laugh wherever shown. There are a number of ridiculous situations which will bring a smile from a cigar store Indian. For instance, Charlie seti out to sell fountain pens, and his first prospect is almost sold when the pen squirts ink all over both salesman and prospect. There are other humorous touches as when Charlie puts his foot through a lifeboat, life preservers sink, and he pushes the side out of his stateroom. There is the usual chase sequence in which Charlie and his party mistake the dinner gong for a distress warning and dash madly for the life boats while the rest of the passengers dash for the dining saloon. Exploit this as a Mack Sennett comedy and stress the name of the featured player. A ballyhoo of a man dressed in a yachting cap and nautical togs would be appropriate and attract attention to your comedy. "Animal Celebrities Pathe 1 Reel This Grantland Rice Sportlight is intensely interesting and will do admirably in any house. It deals with a famous dogtrainer of Hollywood, and shows canines of various types being taught how to do their stuff for motion pictures. The animals are perfectly trained, and are shown in attendance at "school." They sit in a row and go through their stunts en masse and individually. "Kazan" is shown taking a leap from a bluff into a stream below, and other dogs well known to picture patrons are depicted receiving their lessons. "Rex," the wild horse of "King of Wild Horses" and "Black Cyclone" is shown in training, and one may gather a good idea of how the wonderful effects in both pictures are obtained. This one is worth special exploitation for everyone will be interested in seeing how beasts are trained for the screen. The Pronto Kid" Universal 2 Reels "The Pronto Kid" is falsely accused of theft by the Givens Brothers. The deputy's daughter promises to free him if he will give up his mode of living. The kid promises to on the condition that he may come back and marry her. The real crooks deem it necessary to flee, their accomplice is pursued by the sheriff who shoots him. The kid knowing the Givens brothers to be the real crooks, follows them and overtakes them. The kid returns to town with the crooks and the sheriff tells the girl that the k'd is the owner of the mine from which the gold was stolen. Edmund Cobb is the hero of this Mustang picture which will prove popular wherever Westerns are well liked. Incidently there is a bit of humor in this picture which will bring good laughs from your patrons. In one sequence the kid calls up on a ten party telephone line on which the girl is conversing with the sheriff. She promises to box the kid's ears when she sees him, in turn he promptly goes to her home and demands to have his ears boxed. She accommodates but he gets even by stealing a kiss. Exploit this as a Mustang picture featuring Edmund Cobb. 'Into the Grease" Pathe 1 reel James Finlayson, the ever popular comedian, is the star in this picture. This comedy will please all your patrons. Most of the action centers about a school and the antics of the pupils. Jimmy is keeping house while his wife is away, his son returns home and tells him the teacher struck him. Dad goes to school and offers to teach the class. The class, however, won't be taught and they tease dad. In one incident they put a bee hive in his trousers to the delight of the class. Exploit this as a Pathe comedy featuring James Finlayson. "Office Help" Pathe 1 reel This cartoon comedy by Paul Terry is well up to the standard set by its predecessors and will do nicely as a filler on any program. Farmer Al Falfa is typewriting letters. He instructs his office boy to seal, stamp and mail them. The office boy captures a mouse and forces him to seal the mail. The mouse calls together the rest of its followers and they blow up the office in which Al and his office boy are laughing over their practical joke. This week Riesenfeld plays Rubbernecking in London (Gem of the Screen) at Rialto. Last week Riesenfeld played Marvels of Motion at Rivoli. Week before that Roxy played Marvels of Motion at CapitoL Week before that Roxy played Daisy Bell (Ko-Ko Song Car-tune) at Capitol. WHAT A RECORD ! "A Good Program Must Have Novelties" 1800 B'way ffX N. Y. C. Edwin Milea F adman. Pres. All "Shorts" Program Makes Big Hit In Mansfield, Ohio, W. A. Partello, Manager of the Majestic Theatre, showed an "All Educational Pictures" program for May 24, 25 and 26, in which "Balto's Race to Nome" the featured subject. The other pictures on the program were the Tuxedo comedy, "Dynamite Doggie," with Al. St. John, "The Voice of the Nightingale," the first of the group of three fables in Color and Lyman H. Howe's Hodge-Podge. The Central Amusement Company, operating fourteen of the largest theatres in New Orleans, will make "Balto's Race to Nome" the feature of a Short Subjects program to play in each of these theatres in August. This program will include Educational's fashion subject, "Hope Hampton in Paris Creations,' a two reel comedy, "The Voice of the Nightingale," and the original third dimension real, released by Educacational, "Plastigrams." "Unwelcome" Universal 1 Reel Charles Puffy and Billy Engel are the two comedians in this western burlesque which will prove amusing. The boys innocently invade the mountain district of Kentucky as surveyors. The Jones family are engaged in a feud over boundary rights and have a dread of surveyors. Charley and Billy are captured and the Jones are anxiously waiting for an opportunity to kill them. The girl aids them in escaping. Exploit this as a Bull's Eye comedy featuring Charles Puffy and Bill Engel. "Nicely Rewarded" Universal 1 Reel Charles Puffy, Bill Engel and Mildred June are the fun makers in this comedy in which the locale is the gas house district of a large city. "Nicely Rewarded," is a picture with a story, but minus the laughs necessary to make it a laugh getter. Charles and his girl have an argument and they separate. He unconsciously becomes a hero by finding the money stolen from the bank. Charley receives a thousand dollars for his trouble and is told that when he captures the crooks he will receive an additional four thousand. Billy, the leader of the gang, loves Mildred who has become a settlement worker in hope of forgetting Charley. Mildred is kidnapped by Billy. Our hero saves her and captures the gang. Mildred agrees to split on everything and they are united. The cast is the only angle of exploiting this comedy. * * * 'Never Fear" Educational 1 Reel "Never Fear" is a comedy filled with the veriest hokum and slapstick. Cliff Bowes, Virginia Vance and Eddie Nelson are the trio of comedians in this film. The story is about a young chap who invites several of his friends to dinner. A pipe bursts and he sends for the plumber who is absolutely devoid of brains. The maid makes matters worse by house-cleaning in the dining room.