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EDISON
Phonograph Monthly
PUBLISHED FOR TRADE USE ONLY BY THE NATIONAL PHONOGRAPH CO.
VOL. K
NEW YORK, APRIL, J903.
No. 2.
The National Phonograph Co.,
ORANGE, N. J.
NEW YORK : 83 CHAMBERS STREET.
CHICAGO : 304 WABASH AVENUE.
SAN FRANCISCO : 933 MARKET STREET.
ANTWERP : 32 REMPART SAINT GEORGES.
EDISON PHONOGRAPHS AND RECORDS.
All communications to THE PHONOGRAPH MONTHLY should be addressed to the Advertising Department, 83 Chambers Street, New York.
N
Page
Advance List May Records 2
The Wittmann Case 3 & 8
About Delayed Orders 3
Anticipate Orders 3
About Printed Matter 4
Progressive Advertising 4
An Enthusiastic Dealer 5
Trade Notes 5
The May Record List 5
Unique " Ads ".. 6
Foreign Records 6
Commercial Phonograph 6
• 7
• 7
• 7
Trade Questions and Answers
Gleaned from the Press
No Concert Records by the Moulded Process . . .
Among* the Jobbers 8
A New National Air 9
Correct Gross Weight 9
List of Suspended Dealers 9
Trade Opinions on the Monthly 10
Jobbers of Phonographs and Records 11
April Advertising 12
ON PUSHING GOODS.
WE shall be glad to publish in these columns contributions from Jobbers and Dealers concerning plans for selling Edison Phonographs and Records. A Jobber having a successful method of getting his goods before the public can lose nothing by telling the trade about it and may be doing some one a good turn. His competitors at home already know how he does it and those at a distance cannot affect his trade.
VOLUME I, NUMBER 1.
THE first issue of the Edison Phonograph Monthly has been cordially received by the trade. In another column we print the comments of a number of Jobbers and Dealers. Many others wrote in a similar manner, our limited space making it impossible to print more of them this month. Without exception all commend the publication as furnishing an excellent method of ' ' talking shop." Not a few correspondents offer suggestions for adding to the value of the Monthly which we shall take pleasure in acting upon. One writer asks two questions of interest, and these, with replies, are published elsewhere. Matters of this kind will be similarly treated each month and we believe that the department will be one of the most valuable features of the Monthly. A number of points concerning the Phonograph and Reproducers are constantly being asked about by Dealers. It will be the mission of this paper to answer such questions here as well as replying direct by mail.
We have had requests from Jobbers to send them a quantity of the Monthly. It will be impossible to do this. The edition each month will only be sufficient to send five copies to each Jobber and one to each Dealer. Every Dealer who has signed an agreement should be on our mailing list. If he is not it is because his name has not been sent in by the Jobbers. If Dealers complain that they do not receive our advertising matter by mail, Jobbers should advise the Advertising Department. The matter will receive prompt attention.
The Chicago office of the National Phonograph Company has been moved from 144 Wabash avenue to larger quarters at 304 Wabash avenue. The growth of the business in that territory made the change necessary.
THE ADVANCE LIST OF MAY RECORDS APPEARS ON PAGE 2. ORDER FROM IT. NO OTHER ADVANCE LIST WILL BE ISSUED.