The Edison phonograph monthly (Mar 1903-Feb 1904)

EDISON PHONOGRAPH MONTHLY. ABOUT PRINTED MATTER. We have placed an order for a handsome show card for window displays. It will be a celluloid card, 9^x19^ inches in size, and lithographed in six colors. It will probably be the middle of May before it can be sent out to the trade. It is the handsomest card of its kind ever gotten out by this Company. A new edition of the Foreign Record Catalogue, Form 381, will be issued about June 1st. If orders for the present edition are cut down it will be because we want to make the supply last till the new catalogue appears. Orders for Record Catalogue No. 380 will shortly be filled with a new edition, which will include the March and April titles. The trade is asked to use up those now on hand before ordering a new lot. The present issue may be made complete by adding the March Supplement. Catalogue of Parts, No. 371, is exhausted. Another edition is in preparation, but as it will be arranged on different lines it will not be ready for about two months. The new machine catalogue, Form No. 375, is now being sent out to the trade. This catalogue is too expensive to be used in quantities for circularizing by mail, and those who contemplate such advertising will be given a supply of a very attractive four page folder, Form 414. This folder is nicely printed on fine coated paper and shows the Gem, Standard, Home and Triumph types in good style. Advance copies of a pretty card, Form No. 409, illustrating the lad who with a hatchet is trying to find the band that he can hear so plainly but cannot see, have just been sent to the trade. It has been gotten out for mailing and for use at openings, fairs or any similar occasion where it is desired to freely give away an attractive card. Get a supply through your Jobber. The new electrotype catalogue, Form No. 415, has been received from the printer. Since only a portion of the trade use electrotypes, it will be sent only to such Jobbers and Dealers as order it. Dealers buying through Jobbers are requested to get printed matter in the same manner. This makes it possible for us to send out catalogues, etc., more expeditiously and at less expense. Catalogues are too heavy to send by mail and small quantities cannot be sent by freight. If Dealers cannot be supplied by their Jobbers and insist upon our sending a small quantity in an emergency, they must pa)' express charges and advise how we shall ship. The same rule applies to direct Dealers. A new edition of the Accessories Catalogue, No. 376, will soon go to press, and in it the 72-peg, 120-peg and iSo-peg cabinets will no longer be listed. Orders will only be filled till the present stock is exhausted. The Edison "V" Battery will also be omitted from this catalogue. For the information of Dealers who thought we had overlooked them in sending out the March Supplements and Bulletins, and who wrote concerning them, we would state that neither are sent out to any one in the trade until the Records for the month have been shipped. The delay in shipping the March Records caused a similar delay with Supplements and Bulletins. PROGRESSIVE ADVERTISING. THE past month has seen some most progressive Phonograph advertising on the part of several enterprising Jobbers. Plenty of advertising in a local manner has been done for a long time, but few have taken up the matter in a general way. In February the Vim Company, of Chicago, came out with a very attractive advertisement in Collier's Weekly, of New York City. Since then S. B. Davega, of New York, has offered the Phonograph on the dollar a week plan in the columns of Success and other magazine's. The Eastern Talking Machine Company, of Boston, has a full page advertisement in the April issue of the National Magazine, devoted entirely to offering Edison Phonographs and Records on the mail order plan. The Siegel-Cooper Co., of New York, has been running an advertisement ten and a half inches deep and three columns wide in every daily paper of large circulation in New York City and adjoining cities, devoted exclusively to the sale of Edison Phonographs and Records on the instalment plan. Their returns have been of the most gratifying character. All of the above advertising has been done entirely by the firms named and without any arrangement , or understanding of any kind with this Company. In no case was it even suggested and except in one instance we did not know of the' advertising until it appeared in print. Credit for the enterprise is alone due these firms. They know the merit of the Edison Phonograph and have been willing to expend large sums to further its sale. Dolly. — Have you learned to manage your "auto" yet? Daisy. — Very nearly. I can do everything but stop it and steer it !