The Edison phonograph monthly (Mar 1903-Feb 1904)

EDISON PHONOGRAPH MONTHLY. TRADE QUESTIONS AND ANSWERS. From Sante Fe, Watch Co., Topeka, Kans. — We have this day received the first copy of the Phonograph Monthly and are glad to know that you will have something of the kind to keep us posted. Please answer these questions through the columns of your Monthly. ist. We often find that Reproducers, when they come from Jobbers, have a blast or jar to them; this is not always the case, so there must be a remedy. We have not been able to improve them. 2nd. In regard to cutting prices; where we find through our customers that certain Dealers are cutting prices, what evidence do the Edison people require before they will take any action ; before whom do we place it ? Answers — ist. If a Reproducer blasts, it may be due to the diaphragm not being clamped tight enough, or the rubber cushion underneath the diaphragm may have slipped from the seat in the cup, leaving the diaphragm loose at that point. The remedy is to take the Reproducer apart and see whether the rubber cushion fills the seat in the cup. After the diaphragm is placed in position, care should be taken that the top gasket also fills the cup, and should be stretched if too small. Care also should betaken not to stretch it too much, in which case it would buckle and prevent the diaphragm from lying flat. It may be necessary to try several times before the exact tightness of diaphragm is determined to stop the bis sting. 2d. The evidence we require in order to take action, is to have goods purchased at cut price, properly marked for identification by the person who made the purchase, together with receipted bill and affidavit, with witness. This evidence should be sent to our Sales Department. ALWAYS AS ADVERTISED. IT is to be seriously questioned if an advertiser ever advanced his interests one jot by lying about his goods, especially where the buyer must order on faith. If the article doesn't come up to what is promised for it, the trade that results won't stick, and often it is only in the future patronage that the profit lies. — Fame. The secret of the success of the Edison Phonograph is due to the fact that it is found to be "as advertised." No claims are ever made for it that are not fully carried out. Mr. Edison never allows anything to be said about the Phonograph or Records that misrepresents them in any way. GLEANED FROM THE PRESS. \ HARTFORD, Conn., woman has brought I\ suit for divorce against her husband, and part of her evidence is said to be a number of Phonograph Records, giving conversations that took place between her husband and the other woman in the case. Thomas A. Edison says genius is two per cent, inspiration and ninety-eight per cent, perspiration. Thomas is certainly right. He is the genius to whom we owe more than to any living man our ability to transact business with ease and comfort. Quadruplex telegraphy, the incandescent electric light and the microphone, which makes the telephone of to-day practicable, are his, and' we know his genius to be of the inspiration and perspiration kind. — Batten 's Wedge. A Swiss mechanic claims to have invented an automatic baby's nurse. The apparatus is attached to a cradle. If the baby cries air waves cause specially arranged wires to operate a Phonograph, which sings a lullaby, while, simultaneously, clockwork is released and rocks the cradle. When the crying stops the wires cease to vibrate and the cradle stops rocking. CONCERT RECORDS NOT MADE BY THE MOULDED PROCESS. OCCASIONALLY a Dealer asks when we are going to make Concert Records by the moulded process. The Concert Record was originally placed on the market in consequence of a demand for a Record loud enough for exhibition purposes. It met the demand fully, and thousands of them were sold. Then the small Record was made by the moulded process, and it proved to be as loud as the Concert Record, causing the demand for the latter to fall off greatly. The new moulded Record in the small size so completely fills every need for the Phonograph that no serious attention has been given the matter of making Concert Records by the same process. For the present, at least, it will not be done. A JOBBER'S INVITATION. THOMAS WARDELL, a Jobber at Lowell, Mass., has adopted the plan of sending out the following card each month to those whom he thinks will be interested : Dear Sir : — For the next three days we shall play this month's Records continuously. You are invited to step in and hear them. Very respectfully yours, Thomas Wardell. hi Central street, Lowell. THE Advertising Department of this Company will consider it a favor if Jobbers and Dealers will send it clippings of their advertisements in daily or weekly papers, magazines, or other publications. Address them to the Department.