The Edison phonograph monthly (Mar 1903-Feb 1904)

EDISON PHONOGRAPH MONTHLY. (Continued from page,i.) We bring these changes to your attention, -owing to the numerous complaints recently received in connection therewith, and to give you notice that for any further violation of these particular clauses, immediate action will "be taken and the Jobber so violating will be liable to immediate suspension, as well as such legal action as the case may warrant. National Phonograph Company. New York, May I, 1903. HOW DEALERS ARE AFFECTED. The changes affecting Dealers are shown by the following notice, a copy of which is attached to every Agreement that Jobbers will lay before Dealers prior to July 1 : NOTICE. Before signing AGREEMENT handed you "herewith, we would call your particular attention to the following changes in PRICE LIST and CONDITIONS OF SALE, as compared with PRICE LIST and CONDITIONS OF SALE heretofore in effect : 1st.— That the special price of Five Dollars ($5.00) per dozen on Edison Records (Standard size) applies •only when a full dozen or more is purchased at one time. 2nd. — That in taking up our line you must have an •established STORE suitable to display and handle same. 3rd. — In paragraph No. 4. That the allowance for old Records, taken in exchange for new Edison Records sold at full retail list price of 50 cents each, must not exceedfifteen (75) cents each. We bring these changes to your attention, owing to the numerous complaints recently received in connection therewith, and to give you notice that for any further violation of these particular clauses, immediate action will be taken and the Dealer so violating will be liable to immediate suspension, as well as such legal -action as the case may warrant. National Phonograph Company. "New York, May 1, 1903. The changes in both Jobbers' and Dealers' agreements are only such as the experience of the past few years have shown are essential to the proper continuance of the system under which Edison Phonographs and Records are ^old — a system that time has demonstrated is one of the best in use in connection with any line of business. We believe that the entire trade will concur in the wisdom of these changes. The price of $5 00 per dozen on Edison records can be allowed only when a full dozen, or more, are purchased at one time, -or actually paid for in advance. The Edison Phonograph was given much unsolicited advertising throughout Japan in March and April through the presentation of -a Phonograph to the Emperor of Japan by Mr. Edison, mention of which was made in the March Monthly. The presentation was referred to in all the Japanese papers Some of the articles were copied in Japanese papers published in San Francisco, and these in turn iound their way into American papers. OUR EXPORT TRADE. The demand for Edison Phonographs and Records in Europe, South America and Australia is rapidly becoming one of the important features of our business. During the past year the business of our Foreign Department was more than double what it was the year before and a still greater impetus has been given the export trade since James H. White went to Antwerp, Belgium, as manager of sales for Europe. The Continent for some time has been flooded with talking machines of crude construction and doing imperfect work — the kind of devices that have caused many persons to feel prejudiced against talking machines in general. These cheap machines have not reached South America to the same extent, and the Edison Phonograph has long been the most popular instrument of its kind in that country. The people in various countries of Europe are rapidly awakening to the fact that the Phonograph is in a class by itself. Its fame as a sweet and satisfactory musical instrument has become so general in the past year that it has not been possible for months to make Phonographs fast enough to meet the demand. The sale of Records has been no less satisfactory than the demand for machines. Edison Phonographs and Records seem destined to have a splendid future in foreign countries. WHY A LARGE DEPARTMENT STORE BECAME JOBBERS IN EDISON GOODS. The hold that the Edison Phonograph has upon the public was again demonstrated during April, when one of the largest department stores in the country, located in a large Eastern city, came to us voluntarily, and without solicitation became Jobbers in our goods, placing one of the largest initial orders ever received by this Company. The firm referred to had been handling goods of a competing company and the fact was recently given wide publicity. And yet so many calls were made upon them for Edison Phonographs and Edison Records that their business judgment caused them to become Jobbers in our goods. Dealers whose names are not now on our mailing list correctly are requested to send their proper addresses to the Advertising Department. Every month we learn of errors of this kind in our mail list and realize that there must be others of which we have no knowledge.