The Edison phonograph monthly (Mar 1903-Feb 1904)

EDISON PHONOGRAPH MONTHLY. COOPERATING DEALERS. Asbury Park, N. J., May 9, 1903. Your circular letter of April 1, 1903 (Form 419), received and contents noted. Your policy of protection is too thoroughly appreciated by me to permit any act of mine to tear down the structure you are trying to build up for the benefit of us all. C. R. Zacharias. Amana, Iowa, May 6, 1903. I herewith state the receipt of Suspended List, April 1st. I intend fully to co-operate with you. Andrew Schiff. Syracuse, N. Y., May 14, 1903. Beg to acknowledge receipt of your list of Suspended Dealers up to April I, 1903. We wish to assure you that you have our hearty co-operation in your dealings with these people. Right here, we wish to say just a word as regarding the March list of Records. It is certainly a winner and far ahead of anything yet received from your house. From the advance list of April, May and June, we see still greater advancement in the quality of the Records. Every month shows a gain in the tone and clearness of the Records and it is appreciated by our customers, as is shown by our increase of sales. Assuring you our hearty support at all times. Hoffman & Weaver. Germantown, Ky., May 5, 1903. In reply to the Suspended List April 1, will say I will co-operate with you, and no suspended Dealer can get Phonographs or any goods of any kind from me. E. E. Hendrixson. HOW SOME DEALERS PUSH THE BUSINESS. Boston, Mass., May 15, 1903. Your monthly magazine is one of the best things you have ever issued towards interesting" the trade in a general way. The many points of great value tend to keep the Dealers "talking" machines. The many novel ways the smaller dealers have of keeping the Edison goods before the public interests me very much. But here is one which differs some from those in your magazine. During a short trip in one of our suburban towns the other evening I was attracted by a large crowd in the square who were watching a moving picture machine. At intervals the operators would show the picture of T. A. Edison and announce that they were headquarters for Edison Phonographs and Records. They did a good business. I feel that it is worthy of mention in your magazine and I trust you will find space for it. This enterprising house was the Prospect Phonograph Co., Cambridge, Mass. S. J. Freeman. [Mr. Freeman is connected with the Eastern Talking Machine Co., Boston, Mass.] Garrett, Ind., May 25, 1903. 'The third edition of the Edison Phonograph Monthly at hand . Am so well pleased that I can hardly wait till the next number arrives. I would like to tell you and all other Dealers how I advertise my business. When I receive my stock of new Records I hang a large sign in the window announcing "Fresh supply of Edison Records just received. Free concert to-night. Come one and all. Bring your wife or some one else's wife, or your sweetheart. Your baby will sleep while you hear the free concert." I advise others to try a similar plan and see what good results they will have. Albert Palmer. Matteawan, N. Y., May, 1903. One of the best methods I find of advertising the Phonograph is to play it and I can tell you the ones we use in our stores are going about all the time. . I have notices put in the local papers every time we receive a new shipment of Records and when we find a Record that takes extraordinarily well we put in a special notice inviting people to come in and hear that one, and then they stay to hear more, and I have found that it often causes the sale of a machine. Another good plan is to always accept an invitation to play at private parties or entertainments and do it gratis, for as the old saw says, "You can catch more flies with molasses than you can with vinegar." In shipping out Records in barrels I take this liberty to suggest you put on this sign, "A BARREL OF FUN," EDISON NEW MOULDED RECORDS. Yours very truly, Daniel R. Weed, Jr. Harry E. Stover, a Dealer at Hagerstown, Md., under date of May 27, comments as follows on his success in selling Edison Phonographs and Records : The Standard has been taking everything in sight. I have a * * * and several types of * * * machines, and when a customer comes in and wants a talking machine I give him his choice. I have sold nothing but Edison machines since you have made your new Records and Reproducers in the spring of 1902. Harry E. Stover. W. G. Fawcett, a dealer at Salem, Ohio, sends us a circular printed with a half tone picture of Arthur Collins, the singer of coon songs for the Edison Phonograph. The circular also gives the names of a number of Records made by Mr. Collins, and calls attention to the fact that Mr. Fawcett carries a full line of these and all other Phonograph Records. The circular is well printed, and presents the matter in good style. We understand that it is Mr. Fawcett's intention to get out similar circulars for other makers of Edicon Records and distribute them to his customers. "Our Record Boy does nothing but play Records, but don't hesitate to call and hear them at any time," is a suggestive phrase in a Phonograph advertisement of Wright's Music House, 349 Washington street, Portland, Oregon, wbich occupied two-thirds of a page in the Portland papers on May 23 and following days.