The Edison phonograph monthly (Mar 1903-Feb 1904)

EDISON PHONOGRAPH MONTHLY. CHEAP PLAN FOR CARRYING A STOCK OF RECORDS. For the benefit of those Dealers who have not been able to find a satisfactory way of keeping a stock of Records, we would like to comment upon the plan adopted by Victor H, Rapke, of 1661 Second Avenue, New York, in taking care of his Retail stock. Mr. Rapke is also a Jobber. In order to have a way of carrying his retail stock so as to be readily accessible, and also enable him to carry all Records listed in the catalogues, he recently had made a lot of paper board boxes, each large enough to hold six small Record cartons lying on their sides, with their covers showing outward. Each box had compartments for six Records. The boxes are in size about 2,% inches high, 4^ inches deep and i6>>4 inches long. Each compartment is practically 2^x2^x45^ inches deep, just large enough to permit a Record carton to be slipped in and out easily. Then Mr. Rapke had made a series of good sized numbers and gave each carton a number corresponding to the numbers in the catalogue. The boxes are made small enough to permit of their being placed one upon the other without the use of shelving of any kind. A little thought will show the Dealer that this is a very inexpensive way of carrying his stock of Records. The boxes that Mr. Rapke had made cost him $3.50 a hundred. An expenditure of $14 gave sufficient boxes to carry every Record in our list. The box makers in any of the large cities should be able to make similar boxes at practically the same cost. Records arranged in a system like this are not only readily accessible to those in charge of the store, but the vacant compartments show at on£e what Records are needed to supply the stock. Doubtless, other Jobbers and Dealers throughout the trade have excellent methods of taking care of their stock of Records, and we shall be glad if some of them will send us a letter explaining how they do it. These suggestions cannot fail to be of interest to the entire trade. OUTDISTANCES ALL OTHERS. Erie, Pa., Nov. 9, 1903. Will co-operate with you in endeavoring to maintain your just requirements and commendable business methods. Price cutters are detestable creatures and should be sidetracked as speedily as possible. We are having a steady and increasing trade in Edison Phonographs. We handle other makes of talking machines, but consider the Phonograph the superior of them all. For perfect reproduction of very delicate sound waves the Phonograph has them all out-distanced. G. W. Cochran Company. PHONOGRAPH ART CALENDAR. The Phonograph Art Calendar for 1904 is now ready. It was described in these columns last month, and is, we believe, quite as effective as any similar calendar yet issued. We think that it will be an excellent souvenir to be used as a holiday present by Jobbers and Dealers to their best patrons. It is something that cannot fail to be appreciated and to be kept throughout the year. Sample copies have been mailed to all Jobbers, and their orders when received will be filled and made ready for shipment with other goods. The price of the calendar will be its cost of production to us, viz : 15 cents each. Dealers who are interested in the subject are asked to send 15 cents in stamps for a sample copy. We do not feel that we can send copies to Dealers without making a charge for them. MOVED INTO LARGER QUARTERS. The large increase in the talking machine business of the Boston Cycle and Sundry Co. has necessitated removal of this department into larger quarters. They have recently taken an entire floor in the large building at 48 Hanover street, and in the future all of the wholesale business will be done from this address rather than the previous address on Federal street. The new quarters are fitted up on a large scale in anticipation of a much larger business than ever before, having accommodations for over 60,000 Records. Some idea of the growth of this business may be obtained from the fact that two years ago this firm's standing order for new Records was for twenty-five of each, while now their orders run as high as 1,000 copies of a single selection. Owing to the more central location and better facilities for handling the business there seems to be every prospect of a large increase of an already large talking machine business. NO TROUBLE TO CONVINCE HIS CUS10MERS. Bonham. Texas, Oct. 21, 1903. We received your advice as to the inquiry of , of this place, and we have just filled his order for one dozen Records and this in face of the fact that the records are handled here at $3 per dozen. We had no trouble in convincing Mr. that the Edison Records were far superior to any made and that they were well worth the price asked for them. Thanking you for your kindness in directing him to us and assuring you that we will at all times hold up the price and talk up Edison goods, Chas. Davis & Co.