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EDISON PHONOGRAPH MONTHLY.
13
DEALERS' ADVERTISING.
Between the acts at the Murray Hill Theatre in New York City advertisements are shown on the curtain by means of a kinetoscope. Among the advertisements thus displayed is that of I. Davega, Jr., a New York Jobber, showing a Phonograph, a camera and a bicycle with the words "A dollar a week will buy any of these articles" underneath the three.
The Eastern Talking Machine Company, of Boston, heads its January Advance List with the following phrase: "January Edison Gold Moulded Records. Moulded in gold; as good as gold ; staple as flour, and not on the bargain counters of Department Stores." Every loyal Edison Dealer will agree that this phrase is good.
The Star Phonograph Company, of 1034 Broadway, Brooklyn, had quite a unique window display during December. It had two figures made up, one showing Uncle Sam taking off his hat to the Phonograph and the other showing the Boy with the Hatchet look
ing for the Band. These were attached to motors and both figures worked constantly, in a very life-like manner. It follows that they attracted much attention from passers-by.
William D. Hall, Sr., a Dealer at Riverside, N. J., gives a Phonograph party at his store each week and distributes cards among the callers. He then plays a number of Records on the Phonograph, leaving out the announcement at the beginning of the Record. Afterwards he gives prizes to those who guess most correctly the names of the band, orchestra, or individual making the Record. He finds this quite a success in pushing business.
Unusually pretty is a Christmas folder sent to us by Charles E. Robertson, a Dealer at West Philadelphia, Pa. It is excellently printed with green ink on green paper and is a credit to the printer who turned it -out. The folder shows a list of the Edison Gold Moulded Records for December and a number of articles suitable as gifts for users of talking machines.
JANUARY ADVERTISING.
The advertisement below was published in full, half and quarter pages, in about twenty January magazines and periodicals.
Mechanically Superior. The EDISON
PHONOGRAPH
LASTS YEARS LONGER AND
GIVES MORE SATISFACTION
THAN IMITATIONS
• h <^ ■ HI ft HI
MOU REGOR
MAR (<
THE EXCLUSIVE USE OF PERMANENT GOLD MOULDS ACHIEVES THE RICHEST PUREST MOST NATURAL "REPRODUCTIONS OF SOUND EVER MADE RECORDS 50* $>5 PER DOZEN
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NATIONAL PHONOGRAPH COMPANY, Orange, N.J. 8IKf£KX».
CHICAGO SAN FRANCISCO EUROPE: ANTWERP, BELGIUM
804 Wahash Ave. 933 Harket St. 3*2 Rempnrt SU Georges
Phonographs provide amusement and also instruction throngh I. C. S. Langnage study records.