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Edison Phonograph Monthly, August, 1907 1 1
Edison Jobbers — Stories of their Success
THE SILVERSTONE TALKING MACHINE CO., ST. LOUIS, MO.
Marks Silverstone, of the Silverstone Talking Machine Co., an interior view of whose store we reproduce, became an Edison Dealer on July 22, 1905, at 923 Olive street, St. Louis, where he rented half a store for the purpose. The undertaking seemed to be somewhat venturesome on account of the competition existing. Some seven talking machine concerns were located within two or three blocks, while an Edison Jobber was actually a next door neighbor.
holiday season approaching, it was felt that they would run short of goods if solely dependent on the local Jobbers for supplies. Anticipating an unprecedented demand for Edison goods they determined to purchase the entire stock of a local Jobber and this was accomplished on November i, 1906.
After this purchase the determination to become Edison Jobbers grew daily; for the Silverstone Talking Machine Co. understood by now what the Edison proposition meant to progressive men. On March nth of this year they received a letter from the National Phonograph Co., advising them that they would be taken on as Jobbers providing their initial order called for 500 machines and 20,000 Records. This order was instantly placed and a vigorous campaign was begun throughout the immediate States for the Dealers' business. That their success in this particular line has been crowned with success is
INTERIOR OF THE SILVERSTONE TALKING MACHINE CO.'S STORE.
But Mr. Silverstone had such faith in his goods and so firm a belief in future developments of the trade that he was in no way deterred by this rivalry and started in to build up his business step by step until the need for larger quarters was soon felt.
The premises at present occupied at 1010 Olive street were secured. They possessed three thousand square feet of floor space, and there were plenty of people ready to tell Mr. Silverstone that the new store was much too large. Instead of this it was quickly seen that the business was too large for the store, for it grew by leaps and bounds. In the fall of 1906, with the
evidenced by the fact that within two months they were compelled to double their Records bins. They early recognized that to become a successful Jobber it is imperatively necessary to carry a good stock of Records. Mr. Silverstone was impressed with this knowledge when a customer one day, after being unable to obtain three Records, left the store in disgust, exclaiming: "You carry no stock of Records." It was an unusual thing to be out of Records, but this incident made Mr. Silverstone determine never to let it happen again.
Marks Silverstone in his younger days served an apprenticeship of five years at watchmaking.