The Edison phonograph monthly (Jan-Dec 1910)

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^/fe EDISON PHONOGRAPH MONTHLY Published by the National Phonograph Co., Orange, N. J. NEW YORK: 10 FIFTH AVENUE NATIONAL PHONOGRAPH CO., LTD., VICTORIA ROAD, WILLESDEN, LONDON, N. W. NATIONAL PHONOGRAPH CO. OF AUSTRALIA, LTD., 340 KENT STREET, SYDNEY, N. S. W. MEXICAN NATIONAL PHONOGRAPH CO., MEXICO CITY. COMPANIA EDISON HISPANO-AMERICANA, VIAMONTE 515, BUENOS AIRES. EDISON GESELLSCHAFT, M. B. H., IO FREDRICHSTRASSE, BERLIN. COMPAGNIE FRANCAISF. DU PHONOGRAPHE EDISON, 42 RUE DE PARADIS, PARIS. All communications to The Phonograph Monthly should be addressed to the Advertising Department, Orange , N, J . Vol. VIII. SEPTEMBER, 1910 No. 9 Necessities of the Moment — Confidence a?td Prepa7~atio?i This is a time for serious thought and vigorous action on the part of every Edison Dealer. We have now arrived at the opening of the Fall season, Vacations are over, the distracting hot weather is but a memory, and everybody in the business world is back at his post imbued with one absorbing thought, — to get all that is coming to him from the Fall and Holiday trade, and just as much more as he can lay his hands on. The Edison Dealer who would get his share of that trade must be fortified now with a complete stock. That stock must consist not only of a fall line of Edison goods, but a full measure of confidence, — confidence in the Edison line, confidence in the factory, confidence in the public and confidence in himself. If he handicaps himself by the absence of any one of these essentials his measure of success will not — can not — be filled. It isn't necessary to preach confidence to the "live" Dealer. He realizes that standing behind him is an immense organization, always busy devising new features and planning new methods and schemes to make the line more attractive and salable. He knows that his interests are the first consideration of that organization, and he is secure in that knowledge. He knows that the Edison line has never been so enticing— that it has never offered so many inducements to the purchaser — as at the present moment, and he also knows that Phonographs have never stood so high in popular favor as they do now. He is further encouraged by the fact that the Fall and Winter trade, judging from the most conservative reports, promises to be unusually good this year. All of which will inspire him with a fresh supply of confidence, and after preparing himself for the campaign he will plunge fearlessly and aggressively into it, — and will win as he always does. He will win because he is prepared and has confidence. That's the secret of success, Mr. Dealer, at all times, and this is the time of the year when the fact must be driven home to you. You want your share of the Fall and Holiday trade, Mr. Dealer, and you can command it if you are equipped with a full line of Edison goods a?id a full measure of conf deuce.