The Edison phonograph monthly (Jan-Dec 1910)

Edison Phonograph Monthly, Sept., 1910 Why You Ought To Sell Amberolas — and Why You Can For everything under the sun there's a reason; for some things more than one. For instance, there are several good reasons why you ought to exert every effort to sell Amberolas, and there are other equally good reasons why you can sell them. The fact that there's an immediate profit of $80.00 in the sale of every Amberola you make is not the only reason wThy you ought to try to sell the instrument. In the first place there's your duty to us as manufacturers who have gone to the enormous expense of experimenting with, designing, producing and marketing the instrument, and of advertising it so as to create a demand right in your own locality. There is also to be considered the handsome profit on steady Record sales, — steady because who would invest $200.00 in a musical instrument and permit it to fall into disuse? Then there's the prestige which the sale of such an instrument will give you — isn't that worth while? And the advertising, — is that to be sneered at? And has it occurred to you that the sale of one Amberola will induce the sale of others? Isn't it perfectly natural when Mrs. B. sees an Amberola in the parlor or music room of Mrs. C. that she will make a mental note of the fact that it is not only a superb musical instrument but a handsome piece of furniture and will want to adorn her own home with one? You don't know feminine nature if you don't think that she will. There are plenty of other good reasons why you ought to sell Amberolas, but they are probably of less importance than the reasons why you can. Let's summarize a few of the latter for you. Any Edison Dealer can sell Edison Amberolas in his locality — Because every day the public is awakening to the fact that the Phonograph is the most wonderful and entertaining of all musical instruments; Because in even the smallest village there are families who can and will purchase a highclass Phonograph if brought face to face with the evidence of its superior entertaining qualities and desirability as an ornament for the home; Because Thomas A. Edison is the inventor and developer of the Phonograph, and his trade-mark is accepted the world over as a guarantee of originality, enterprise and honest value; Because the Amberola is the latest as well as the most perfect instrument of its kind that has ever left the Edison Laboratories ; Because it is the simplest thing in the world to demonstrate its mechanical, tonal and artistic superiority over any other sound-reproducing instrument by a practical competitive demonstration; Because — and here is the best and most convincing of all arguments in favor of the Amberola— it gives exactly the right volume of sound for the home, none of its tonal sweetness and naturalness having been sacrificed to gain volume, and Because, in addition to the above, our persistent magazine and national weekly advertising is constantly creating a demand in every city, town and village for the instrument. You can hardly get away from these arguments, Mr. Dealer. We think they are strong enough to convince any thinking man that he should and can sell Amberolas. How and where to sell them is a different proposition which each Dealer must discover for himself, for conditions are different in different localities. There is one thing to always keep in mind, however, and that is this, — that any method which will introduce the instrument in practical demonstration to the purchasing public will bring results. We are going to ask our trade to push the Amberola this fall and winter more vigorously and persistently than ever before. We are now in a position to fill orders promptly, and we want orders. We are going to do our sh?re with our advertising and we naturally expect every Edison Dealer to co-operate with us in his territory by installing an Amberola in his store and advertising the instrument in every legitimate way. We will lend our Dealers every assistance in the handling of their "prospects," and urge them to call upon us whenever they feel the necessity of any help. A letter from the factory to a "prospect" may be the means — and frequently is— of landing the sale for the Dealer. We will also supply electros for newspaper and special advertising, such as programs for concerts, etc., and also Amberola literature. If any Dealers are without a supply of either of these requisites we ask that they promptly notify us. Get the Amberola idea in your head and make up your mind that you are going to sell some this season. If you haven't one in stock for demonstrating purposes, send in your order at once and lose no time in getting started on this lucrative feature of vour business.