The Edison phonograph monthly (Jan-Dec 1910)

Edison Phonograph Monthly, Sept., 1910 Do You Hitch Your Advertising to Ours ? For instance, our September ad, as you will notice, advertises one of the most entertaining features of the Edison Phonograph, — the home recording feature. Incidentally it is also an exclusive feature of the Edison Phonograph. Likewise it is the feature of the Edison Phonograph to which the Edison trade pays the least attention. It's wrong— all wrong — to neglect this home recording feature. In the first place the making of Records at home is more than half the pleasure of owning an Edison Phonograph. If there were no other reasons this one feature would compel recognition of the Edison as the greatest of all sound-reproducing instruments. In the second place it is a profitable feature for the Dealer. In addition to the profit on recording horns and blanks, there is some profit and very little trouble in the shaving of Records; but the real profit comes from the fact that it keeps people interested in the Phonograph and makes them steady visitors to your store. Take this tip now and follow up our September ads by similar ads of your own, announcing that you are able to furnish complete recording outfits, with instructions in the work of recording, and are prepared to shave Records. Keep this home recording feature before the public all month — in ads and windows — and realize locally the benefit of our general advertising. Suggest the enjoyment and pleasure in making and listening to songs and stories by members of the family and friends, as well as the fun to be had out of "record parties" and the like. And in your ads and window cards be sure to emphasize the fact that no other Phonograph but the Edison possesses this enjoyable feature. This is the tip for September. Don't you see the force, the logic of it — your ads and ours working in harmony, ours creating the general demand and yours focusing the local share of that demand upon your store? That's team work of the best kind. That's what we mean by "hitching vour ad to ours." WANTED— Dealers in all cities not now represented to handle the Edison Business Phonograph. The demand for this up-to-date device for handling business correspondence is rapidly growing and Dealers who take on this line now will not only, profit from the start but will have a franchise that will be more and more valuable as time passes. Write for particulars to Edison Business Phonograph Co., Orange, N. J. Reproduction of our full-page September Magazine Ad Two Instruments in One me EDISON PHONOGRAPH Which calls the attention of millions of readers to an entertaining and exclusive feature of the Edison Phonograph. Canadian Dealers, Report Your Attachments, Please It now looks as though we will shortly be able to announce the extension of the Combination Attachment Proposition into Canada. The matter is at present up to the Canadian Customs Authorities. While it may be impossible for us to ship the packages of ten Special Records, for use with Attachments at present on hand, at the same prices we are billing them to the United States trade, we do not expect that the same condition will obtain with complete Outfits consisting of Attachment and ten Special Records. In anticipation of success attending our efforts in this direction, we ask that Canadian Dealers advise us at the earliest possible moment of the number of Attachments being carried at present in stock and how long in their judgment it will take to dispose of them under present conditions. This information is very essential, and we trust our Canadian friends will furnish it without delav.