The Edison phonograph monthly (Jan-Dec 1910)

Edison Phonograph Monthly, Sept., 1910 How Are You Handling the Promotion Plan ? Have you covered your mailing list with the Promotion Folders and Certificates? Advertised the Plan in your local papers? Have you a supply of both forms for store use? Don't go shy on Promotion literature. If your stock is exhausted write your Jobber at once for a fresh supply, and be sure to get enough for your needs. Every mail received at the factory is heavy with evidence that the Promotion Scheme has made a positive "hit" with the trade. Congratulatory letters, inquiring letters, letters of advice, criticism and suggestion, samples of letters sent to machine owners by enterprising Dealers, and— best proof of all— Promotion Certificates evidence the interest and activity which the trade is showing in this proposition. The alacrity with which some of our Dealers "got on the job" is certainly gratifying. We haven't been able to complete an assembly of the Promotion Certificates so as to single out the Dealers or localities in which the greatest number of Certificates has been returned, nor will we until the plan has been in operation for a longer time. It has now been in effect practically only about six weeks, and to say that we are delighted with the results obtained scarcely expresses our feelings. With the return of cool weather and consequent tendency to more indoor amusement this Promotion Scheme ought to expand wonderfully. We shall expect the number of returned Promotion Certificates to double and treble from now on, and we are confident that it will. This is the time to push the scheme— aggressively and persistently. Don't let up on it for a minute. A word of warning. We presume you sent out the Promotion literature with a letter urging owners of machines to act upon the suggestion and try to win the bonus. That was a month or more ago, wasn't it? Some of those people have forgotten that letter. They remembered it for a time, but other things have interfered and it has slipped from memory. Write them anotner letter, and after a reasonable time elapses write them still another. You'll get them interested if you persist. It means a little time and trouble and expense, but what of it? Compared with results it is so small as to be insignificant. Hammer at this Promotion Plan and you will soon begin to realize your nice, fat, juicy profits on the sales of new machines and new Records to customers new and old. We want to remind Dealers that they should send us the signed Promotion Certificates just as soon as the sales have been made and Records delivered to promoters. Don't keep the Certificates or send them to your Jobber. Send them direct to us. We need them — must have them to complete our files. Two More Special "Hits" Amberol Records Nos. 548, "Any Little Girl, That's a Nice Little Girl," etc., and 550, "Lucy Anna Lou," appearing in the November Supplement, will be shipped from the factory on or about September 7, to go on sale as Special "Hits." Shipments will be made to all Jobbers in any one territory at the same time, Eastern Jobbers being served first, and after them, in the order named, Central, Southern and Western Jobbers. These Records can be placed on sale as soon as received. These two songs are the great big "hits" of the summer season, and they are now at the very height of their popularity. They will continue to be featured by vaudeville singers, played as dance numbers and pushed in every conceivable way by the music publishers for a long time to come. Place your order immediately for a good supply of these Records and begin to advertise them as soon as you know definitely when to expect them. Don't lose any time in profiting by their present immense popularity. The usual special literature, — an attractive window hanger and a neat four-page folder, which, in addition to describing the Records, also presents the Promotion Plan in attractive garb — will be shipped with the Records. See that you get a good supply of the literature and use it to the best possible advantage. The Dealer who will profit most from these and future Special "Hits" is the wise one who has had the good sense to take our advice and place a standing order for them with his Jobber. He isn't taking any chance on them, for we will not make the mistake of putting out anything which does not bear the "popularity" tag. He is certain to get quick deliveries, and thus is given a big lead over his less enterprising fellows. In the case of these two "Specials" the Dealer who has a standing order for them will be enabled to place them on sale almost two months before the regular November list. Does that mean anything to you? Think it over.