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8 Edison Phonograph Monthly, Sept, 1910
The Other 13,000
Two Attractive Edison Fourth of July Floats
EVIDENCE OF THE HUSTLING SPIRIT OF THE WEST
In what category would you place a Dealer who went to the expense and trouble of rigging out a float, such as is shown in the above cut, to participate in a Fourth of July celebration? Would you consider him a "dead one" or a live, hustling merchant, who is determined that he shall be counted in on anything which offers an opportunity for advertising his goods? You can bet he is the latter, — very much so.
His name is A. W. Johnson, and he does business at Wilmont, a thriving town in Minnesota. He isn't content with taking the business which comes to him of its own accord ; he goes after it, and this cut proves him a firm believer in one of the most effective methods of landing it — ADVERTISING— keeping himself and his goods constantly in the public eye.
We have not learned whether any direct results followed from this ingenious advertising stunt, but we know from experience that indirect results followed, and will continue to follow. Nor have we been advised that the float captured any prizes in the parade, but it stands to reason that so clever and pretty an arrangement of the national colors, combined with the attractive picture formed by the charming young ladies who occupied the driver's seat, must have elicited the admiration of the spectators even though prizes may not have been in order.
Mr. Johnson is certainly to be commended for his enterprise and public spirit.
Another Edison Dealer — F. J. Meehan, of Washburn, Wis. — who didn't let Independence Day pass into history without participating in the local celebration and seizing upon the occurrence to get some excellent advertising out of it.
The postal from which this cut was reproduced was forwarded to us by his Jobber, Lawrence H. Lucker, of Minneapolis, who improved the opportunity of saying some very complimentary things about the thoroughly up-to-date way Mr. Meehan has of doing business. He operates a large furniture store, and has made the Edison a most profitable side line by pushing it hard and persistently.
His Jobber is authority for the statement that Mr. Meehan's sales of Edison Machines, Records and supplies are consistently heavy. Why shouldn't they be? He has faith in the line and in his own ability to make it profitable. He doesn't let the public forget that he carries it and that he sells the goods on attractive terms which place them well within the reach of everybody.
It's a positive pleasure to be able to offer an "official" compliment to a "live wire" in the business, and we are glad to have this opportunity of doing so. Our congratulations to Mr. Meehan on the example of enterprise furnished in this instance are coupled with the conviction that he will continue to find the Edison line as profitable in the future as he has in the past by pursuing the same energetic sales methods.