The Edison phonograph monthly (Jan-Dec 1910)

Edison Phonograph Monthly, Sept., 1910 Thomas A. Edison Complimented by a FellowTownsman The feature of the Milan (Ohio) Home Coming Celebration on August 17 and 18 was by popular consent the exhibit of the Norwalk Piano Company of that city. In their exhibit was displayed every type of Edison Phonograph as well as a full line of accessories and Edison Records. It was probably as fine and comprehensive a display of Edison goods as has ever been shown anywhere. The large tent in which the exhibit was shown was at all times the center of interest for the crowds which poured into Milan during the celebration. Milan, as is well known, is the birthplace of Thomas A. Edison, and the exhibit of the Norwalk Piano Company was conceived and arranged by the manager, Mr. Price, as a compliment to the foremost citizen of the city, who it was expected would be present during the celebration. Though prevented by urgent matters at the laboratory from attending, Mr. Edison fully appreciated the neatness of the compliment paid him by his Milan representatives. The Optimist A happy chap with a clear, bright eye, and a face that's a joy to see; A slap on the back and the merry crack of a bit of repartee; He's never a word that will hurt a soul, and he does the best he can, As he's going along on his own bright way, at helping the other man. He laughs and sings through the livelong day; at night he sleeps like a top; And he sows his seed with the certainty of reaping a bumper crop. O the Optimst is the salt of the earth, though he leap to mad extremes, Let us clink and drink to the Optimist! Long life and pleasant dreams ! — St. Paul Dispatch. A recent copy of The Evening Times of Fort Morgan, Colo., contains the full column paid reading notice of The Fort Morgan Drug Co., Edison Dealers of that place. The notice is an article culled from the April issue of The New Phonogram, which argues the advantages and superiority of Edison Phonographs and Records. It makes a readable and effective ad., especially as it occupies prominent space in the editorial section of the paper. H. S. Jones, the aggressive Edison Dealer of Spencer, Iowa, has been nominated by his party for the State Legislature. In making his canvass of the district it is not his intention to neglect his Phonograph business; on the contrary, he will "kill two birds with one stone," as it were, invading the homes of the electors with an appeal for their suffrage and a request to install an Edison Phonograph on trial. And he will have the goods along with him in his rig, at that. He considers that the nomination is an excellent thing for his business and intends, when he is elected to the Iowa legislature, to see that every member of it purchases an Amberola. Success, financially and politically, to Jones of Davenport, Iowa ! He certainly deserves an abundance of it. We are in receipt of a neat little eight-page booklet issued by Allen's Emporium, Edison Dealer of San Jose, Cal., in which the various departments of the establishment are illustrated and described. Complimentary reference is due for the excellent display of Edison products shown, as well as the admirable arrangement provided for the accommodation of purchasers. John Henry Lynch, Edwardsville, 111., is a Dealer who makes it a point to cultivate the acquaintance of his customers. As a result he can call the majority of them by their names as they enter his store, and is enabled to inject a bit of personality into his letters when promoting the sale of a new feature of the line. Dealers will do well to imitate this example of Mr. Lynch's shrewd business methods. The J. C. Harding Co., Topeka, Kas., were prompt to start a good, rousing letter in the wake of the Promotion Certificates shortly after they mailed them to their customers. Good idea, that reminder thing. People will forget a proposition like the Promotion scheme — temporarily at least — unless the Dealer takes the trouble to call it to their attention at frequent intervals. Paste that tip in your hat, Mr. Dealer, and send out a reminder notice every little while. Costs little — does much. M. A. Hansen, of Gardner, 111., is another Dealer who didn't lose any time on the Promotion Plan. A sample letter sent us, with which he sent out the Promotion literature, was admirably conceived to spur the recipient to immediate action. A letter written in a friendly, confidential tone will always produce results. The moment a prospective customer discovers your stock is scant he gets "cold feet.' If you haven't confidence in your line you can't expect him to have.