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Edison Phonograph Monthly, April, 1912 13
The Other 13,000
Coshocton, Ohio
Milton, Wis.
Fred Dexter, manager of the W. D. Tracey store at Coshocton, Ohio, has proven himself an Edison Dealer of the hustling variety. He does fine newspaper advertising, has good signs, goes right out after customers instead of waiting to be called upon, and uses the window display to good advantage — as the photograph of his store shows. He ran an exhibit at the county fair which attracted a great deal of attention and secured several prospects. All in all, Dexter is the sort of man we like to hear from frequently because he is a booster.
Julius Ritt, of St. Peter, Minn., has written us a letter, part of which he felt would be of interest to all Edison Dealers. It is particularly worthy of note that in filling out the card which Mr. Ritt mentions, he is careful to select Records which he believes will interest the particular customer to whom the card is being sent. He does not merely play the new Records over and decide which ones he personally prefers. His letter reads in part as follows:
"We are enclosing two good 'business getters' which we are now using. One is a copy of the local theatre program in which we are going to use liberal space during the coming year. Our ad you see is one of the largest, and certainly ought to bring results. We are also enclosing a little card insert, which we use in connection with mailing out supplements, and advising our customers of the arrival of new Records. We pick out a few numbers which we believe will please that particular customer, and then fill out the blank spaces. This is a little stunt that certainly gets business, and I would recommend other Dealers to give it a trial."
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We show here the cut of the Edison Department of J. T. Hargrave, Sulphur Springs, Texas, in order to prove that no great mass of stock is necessary to the production of extremely attractive effects. In this particular case, the cabinet and decorating work are the result of Mr. Hargrave's own efforts, and we take particular pleasure in complimenting him upon both his practical and his artistic ability.
T. I. Place, of Milton, Wis., hearing that the local G. A. R. Post were to entertain the W. R* C. at dinner at the Post Hall on February 12th in honor of Lincoln's Birthday, offered to furnish patriotic music on the Edison. The offer was eagerly accepted and he decided to use the "Home" model with "Music Master" horn.
Part of his program included "Massa's in the Cold, Cold Ground," "Battle Hymn of the Republic," "Star Spangled Banner," "Battle Cry of Freedom," "Vacant Chair" and "Tenting Tonight." In reviewing the entertainment the local paper said in part:
"Most enjoyable were the Phonograph selections by Mr. T. I. Place. His machine is of the latest pattern, and the Records are simply astonishing in their naturalness, clearness of tone and effect. The kindness of Mr. Place is highly appreciated by the comrades of the G. A. R. and W. R. C."
At the Colorado Retail Hardware and Implement Association Convention in Denver, a picture of J. D. Moore, of Birmingham, Ala., President of the National Hardware Association, was thrown on the screen while his address was delivered by a Phonograph. O. Gossard, of Oswego, Kan., also made a Phonographic speech.