The Edison phonograph monthly (Jan-Dec 1916)

EDISON PHONOGRAPH MONTHLY, JANUARY, 1916 From Factory to Jobber and Dealer SOME OF THE GOOD THINGS WE WISH YOU THIS NEW YEAR 1**1 WE wish you A Happy New Year. A Prosperous New Year. We wish you Many new prospects for both instruments and records. We wish you Many fraternal friendships — a closer acquaintance with other Edison cylinder dealers. We wish you abundant success in your "International Edison Dealers' Association." We wish you the most cordial and satisfactory relations with the Factory and your Jobber. (We will do our part to make it so.) We wish you the enthusiasm and industry of our illustrious head — Mr. Edison. Acquire his habit — the work habit. We wish you a closer acquaintance with your prospects — that acquaintance which ripens into valued business friendships. We wish you financial success in building up a strong and permanent Edison business. Above all we wish you a successful, happy business life in the community where you are engaged in selling Edison goods. HAVE YOU RESPONDED TO THE CALL FOR LOYAL CYLINDER DEALERS? WE printed in the December issue a page of questions for cylinder dealers to fill out and mail to us. Have you done so? If not please send the page today, properly filled out. It will not take you long to answer the questions raised there. This is important! HAVE YOU MADE THE TEST OF TALKING MACHINE vs. DIAMOND AMBEROLA OUTLINED IN THE DECEMBER ISSUE? IN no other way can you so conclusively realize the superiority of the Blue Amberols. It is worth a little extra trouble to feel the glow of satisfaction which will come to you as you listen to the Blue Amberol records included in the test. Try it out ! THE WORD "EDISON" A BUSINESS ASSET ALMOST BEYOND ESTIMATE EDISON jobbers and dealers," remarks a metropolitan publication, "should fully appreciate their position and what their association with this distinguished American means in a business-building sense." If "Edison Day," on October 21st, proved anything at all, it proved the drawing power of the name "Edison." Out at the Panama Pacific Exposition it drew a greater attendance than any day in the entire history of the Fair. We are told that the turn-stiles clicked off 98,492, while the next biggest day's attendance was when Theodore Roosevelt was there. The attendance that greeted him was 95,290, while William H. Taft drew 65,444 and Colonel Goethals 55,468. This was a remarkable red-letter day in Edison history, for it proved beyond a doubt that the name "Edison" has a tremendous drawing power. But when to this attendance at the Fair is added the prodigious amount of publicity given Mr. Edison while in San Francisco, not only by the press of that city but throughout the entire country from Maine to California, there is no overlooking the fact that the public generally are intensely interested in Mr. Edison. "The personality of Edison," remarks a metropolitan daily, "is always of interest to the American people, because he is one of them — plain, democratic, intensely human, always a wTorker. He has won it fairly and honorably, by years of toil, by inventive genius, and by marvelous skill in varied lines." Here is a business asset of almost incalculable value. To be associated with such a man of international reputation is to have a share in the general confidence and esteem which is his. "Edison" stands for "worth while." But while there are many concerns bearing the name of "Edison" — such as the numerous electric light companies — the Edison Phonograph jobber and dealer enjoys the unique distinction of being associated directly with Mr. Edison at his laboratory to-day. As has been pointed out by one metro