The Edison phonograph monthly (Jan-Dec 1916)

EDISON PHONOGRAPH MONTHLY, JANUARY, 1916 From Factory to Jobber and Dealer — Continued politan newspaper reporter, "the source of information most closely watched next to the White House is the Mr. Edison's Private Laboratory." It is a great thing "to take hold of a business proposition that has the public eye upon it; it is a profitable venture to handle a product that has an Edison reputation, because Edison has "made good" so many, many times. TO THE EDISON DEALER WHO HAS RECENTLY TAKEN ON THE CYLINDER LINE WE desire to extend you a helping hand. Feel free to write us on any point about which you are in doubt. Tell us of your difficulties; tell us of your successes; send us photos of your place of business — exterior and interior. We give below, for your guidance, a list of one hundred Blue Amberols that are among those a new dealer should carry in stock from the very start. These are not all by any means, but they are a selected list that will enable you to stock, up with some of the most popular Blue Amberols issued. We propose next month to give another list of one hundred. Study these lists and order a supply of each number at once: DOMESTIC. 1503 1812 2339 2466 2606 1514 1821 2353 2475 2608 1517 1863 2368 2487 2609 1525 1889 2373 2489 2610 1528 1899 2393 2507 2617 1532 1917 2404 2524 2626 1547 1925 2405 2527 2632 1557 1989 2411 2535 2640 1583 2081 2439 2536 2657 1600 2099 2442 2547 2658 1606 2103 2443 2548 2678 1626 2104 2444 2553 2693 1651 2128 2447 2556 2695 1755 2138 2448 2581 2707 1798 2213 2453 2596 2718 1807 2217 2457 2598 2738 BRITISH 23001 23017 23107 23134 23280 23003 23048 23117 23150 23363 CONCERT AND GRAND OPERA 28101 28133 28165 28172 28196 28102 28161 28166 28186 28197 INTRODUCING THE EDISON TO OFFICIALS AND EMPLOYEES OF GREAT MILLS OPPORTUNITIES for bringing the Edison to large groups of individuals arise in every community. The energetic Edison dealer gets word of these happenings in advance. Right there is the advantage of being on intimate terms with influential members of all kinds of local organizations. The Edison dealer must make himself popular and so get inside information in advance of social and other coming events. For instance he may not be a baseball enthusiast; yet, for business ends he ought to be so much in touch with the sport as to know of what is going to happen. Such was the case with one of our dealers in a large mill-town in New England. Here was a local organization known as the "Industrial League" composed almost exclusively of mill operators and mill officials and largely centering around baseball. Our enterprising dealer there was alive to the importance of this organization and watched his opportunity to utilize it for exploiting the Edison. At last it came, and he heard of the proposed banquet long in advance and secured the privilege of demonstrating the Edison. EVERY EDISON DEALER SHOULD START A SCRAP-BOOKSEVERAL OF THEM TOO often things are pigeon-holed and when wanted are hard to find. The successful Cylinder dealer cannot afford to spend time hunting for helpful data. We suggest that he start at once an Edison scrap-book; perhaps two or three. Let one be a scrap-book of "Edison Hints" — that is, items that will be serviceable in helping him to advertise effectively, or to send out resultfetching letters. He will be surprised how soon it will become a great time-and-labor-saver ; not that he ever expects to copy others' work, but that he gets suggestions that help him write new advertisements, new letters, new circulars. As the plan develops he will find he needs more than one scrapbook for Edison business. A PLEASING COMPLIMENT I CERTAINLY wish to offer congratulations upon the last two issues (October and November) of the Phonograph Monthly. It certainly comes right up to the scratch. It is an issue in our work, capable of firing the energy of all of us to the possibilities contained in the new Edison. I want to be one of the first people to acknowledge this new and admirable force which we have added to our business. "Anyone who would not read these numbers entire and profit by them immensely is not in the Edison business but is conducting an eleemosynary institutions for a class of sub-normals." — M. M. Blackman, Manager of the Phonograph Company of Kansas City. When you have an encouraging item of news pass it on to us so we can tell it to thousands in these pages.