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THE EDISON PHONOGRAPH MONTHLY
Published in the interest of
EDISON AMBEROLA PHONOGRAPHS AND BLUE AMBEROL RECORDS
By THOMAS A. EDISON, Inc. ORANGE, N. J., U. S. A.
THOMAS A. EDISON, LTD., 164 WARDOUR ST., LONDON, W. ENGLAND
THOMAS A. EDISON, LTD.. 364-372 KENT STREET, SYDNEY, N. S. W.
COMPANIA EDISON HISPANO-AMERICANA, FLORIDA 635, BUENOS AIRES
EDISON GESELLSCHAFT, M. B. H. 3 YORKSTRASSE, BERLIN
COMPAGNIE FRANCAISE THOMAS A. EDISON, 59 RUE DES PETITES-ECURIES, PARIS
Volume XIV MARCH, 1916 Number 3
JACKING UP RECORD SERVICE
Those information blanks inserted in our December number were the means of bringing to our attention some interesting facts, not the least among which was that quite a number of our Amberol dealers have recently been unable to have their record orders completely and promptly filled by their jobbers.
Some of the jobbers have come back at the factory and said the reason they could not fill dealers orders 100% was that they could not get their orders filled 100%.
At this writing we have not completely determined where the fault lies. It may be entirely with the jobber or it may be entirely with the factory, or both may be to blame.
Then, again, dealers should keep in mind the fact that in many sections of the country prosperity reigns as it has not before in years. The people in these sections are putting some of their surplus earnings into phonographs and records. This unusual demand may be partly responsible for the shortage of certain records in other parts of the country.
However, what you are interested in is what is going to be done about it.
We want every Edison Amberola dealer to know that whoever or whatever is responsible we are sifting the matter to the bottom and promise that the fault will be found and remedied without delay.
By the way, speaking of prosperity, are you getting all the business you could from people in your community who are spending more money now for what they consider luxuries than ever before? It would require very little trouble for you to find out who these families are and suggest to them that one of the most desirable investments they could make would be a Diamond Amberola, an investment that would pay dividends in making a brighter home and a happier family.
Then, there are most likely many owners of Amberolas who are in a position to make generous additions to their collection of Amberol records, owners who may have been sluggish in their buying for some time past and who are now ready to respond to a little coaxing.
Try a few letters to get after this trade, but don't stop at one or two. Try three at least on the same principle that you would not drop an Amberola prospect after only one or two attempts to get him to the point of purchasing.
You get after all the record business you can. Work every sales possibility to the limit and we will see that you are supplied with all the records you need to meet the demand a vigorous record campaign would stir up. Then, you know how Blue Amberol records have improved.
Here you have a combination to stimulate your selling efforts — improved records, better service and increased buying capacity of the general public.