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Announcement of Uniform Selling Date for Blue Amberol Records
MONTHLY LIST OF NEW RECORDS TO BE EVERYWHERE
PLACED ON SALE AT RETAIL ON THE 25th
OF THE PRECEDING MONTH
Our fire of December, 1914, caused a delay of a month in beginning in the re-manufacture of Blue Amberol Records. Rather than wait still another month to resume the old plan of putting the records on retail sale on the same date everywhere, it was decided to try out the plan of permitting them to be sold as soon as they reached dealers.
The plan was welcomed as having some advantages, particularly in view of the shortage of new selections due to the fire. When the inconvenience caused by the fire had been largely overcome dealers began to express a preference for a fixed selling date. Recently this preference became so pronounced that it was accepted as representing the sentiment of the trade, and bulletins to Jobbers and Dealers were issued. That to Dealers, dated March 17th, was as follows:
"There is a justified demand on the part of the dealers that we establish a retail sales date for Blue Amberol Records.
"We are going to work toward this as rapidly as possible, and we think we can work the proposition out in the following manner:
"Under our present schedule, shipments to jobbers of the so-called May Supplement can probably be started on or about April 15th. We have decided to call this the May-June Supplement, and endeavor to complete our shipments, commencing west and working eastward, about May 20th. This will permit us to name May 25th as the retail sales date for the MayJune supplement.
"The July supplement will go on retail sale June 24, as the 25th falls on Sunday.
"Since we have advised all jobbers that supplemental orders must be received not later than the 10th of the month preceding the month in which the supplement goes on sale, it is very important that dealers send their orders in as soon as they are solicited by the jobbers."
The adoption of this plan will standardize the Blue Amberol Record business and place it on a more efficient basis. The retail release on the same day throughout the country will afford an advertising feature that will call attention to the records, and it will give all dealers an equal chance in disposing of them.
It is going to be another one of those stimulating innovations that are increasing the activity of the Amberola line, and that are turning the attention of dealers to the wonderful possibilities the Amberola line presents.