The Edison phonograph monthly (Jan-Dec 1916)

EDISON PHONOGRAPH MONTHLY, APRIL, 1916 Stand by his side and try to get his viewpoint, and, even if you do not get it, you make a friend by trying. And don't simulate an interest — take an interest. Mutual Aid UNDER the modern industrial system, in which every line of endeavor is specialized, the individual practically is powerless to exist or progress alone. Advancement or improvement in any way is dependent on co-operation, and success is impossible in any business unless there is loyalty and united effort on the part of each person engaged in it. Each dealer in Amberolas and Blue Amberol Records is an important factor in the Amberola organization, and we desire you all to come to a full realization of this fact. To a large extent we are all mutually dependent and the ideas of the dealer in a little hamlet may be adaptable to the business of a metropolitan dealer, while parts of methods used by the latter may be used to increase the sales and profits of the dealer whose opportunities are circumscribed and whose sales have been small. We want to make the Phonograph Monthly a clearing-house where dealers who are alive to the value of co-operation can meet for their mutual benefit, and we ask all dealers who are interested in the selling of the Amberola line to increase their efficiency by the liberal use of our clearing-house. Let your various ideas meet here. Tell us and your fellow-dealers about the whys and hows of your successes or failures, and you can be certain that you will be addressing an intensely interested and highly appreciative audience. MORE NEW DEALERS New dealers continue to line up under the Edison Amberola standard. Since the March issue of the Phonograph Monthly thirty-six dealers in various parts of the country have gone into the business of selling Edison Diamond Amberolas and Blue Amberol Records. Fourteen of these dealers will handle only the cylinder line and eight of them are former disc dealers who have seen the opportunities in the Edison Diamond Amberola and who will handle it in the future. The other fourteen in the list are new Edison dealers who will handle both the disc and cylinder instruments and records. NEW DEALERS— AMBEROL ONLY Lenhart Drug Co., Bismarck, N. D. Turtle Lake Drug Co., Turtle Lake, N. D. Owl Drug Store, Ronan, Mont. Willis Wolfe, Meade, Kans. Fedullo Music Co., Philadelphia, Pa. F. B. Houghton, Ottawa, Kans. Peter E. Schulstad, Dogden, Minn. D. McGregor, Morewood, Ont., Can. T. D. Wootin, Lumber City, Ga. Herzog & Spindler, Chicago, 111. M. Rabin, Chicago, 111. Levy Brothers, Newburgh, N. Y. E. I. Stroman, Uvalde, Texas. A. W. Hanson, LaCrosse, Wis. NEW DEALERS— AMBEROLA AND DISC B. L. Conchar, Springfield, Mass. Frank Bangs, Dodge City, Kans. Puffinburg Furniture Co., Wilkinsburg, Pa. Rosser-Smith Furniture Co., Pratt, Kans. Mrs. T. Kaiser, Muscoda, Wis. Western Automatic Music Co., Dallas, Texas. Cooey-Bentz Co., Wheeling, W. Va. Jones & Briles, Chariton, la. J. B. Currie, Mt. Ayr, la. T. J. Thomas, Aberdeen, Wash. Turner Brothers Pharmacy, Sidney, Mont. J. P. Nelson, Yankton, S. D. F. J. Davis, Fayette, la. Miller Mercantile Co., Memphis, Tenn. PREVIOUS DISC DEALERS TAKING ON AMBEROL A. L. Arvidson Piano Co., Denver, Cole. C. C. Morrison, Barron, Wis. Runnerburger Bros. & Co., Harrisonville, Mo. H. M. Russell & Co., Pilot Point, Texas. Easterbrook Bros., Saybrook, 111. W. Hamachek. Jr., Kewaunee, Wis. Sam Little, Raymond, Wash. H. W. Thompson & Co., Hackensack, N. J. ONE FORM OF ADVERTISEMENT THAT ALWAYS WILL BE READ If there is a vaudeville show in your city in which an Amberol singer is appearing, and in which any of the Amberola selections are being sung, you have an opportunity to do some clever advertising that will be read by every person who attends the show and reads the program. Vaudeville programs are usually arranged so that the various acts appear under the letters of the alphabet. If there are eight acts in a show the last letter on the program will be "H." If there is anything that you want to call to the attention of the audience, contract for a space of the size used by the theatre to present the acts, arrange a layout so that your ad will appear as much as possible like the announcement of an act and insert a letter "I" in a similar position to those occupied by the letters in the actual program of acts. Have your ad run directly under "H" in the program and if there is anyone in any of the audience who does not read your ad, thinking that it is an additional act, it will be because he or she does not read the program. Remember that theatre programs are made up several days in advance of the beginning of a show and that you will have to provide advance copy in order to get your space in a program for any particular week.