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BLUE AMBEROL DAY
YOU are familiar with Edison Week, the celebration of which has become so popular and widespread that it has been decided to make it an annual fixture among Edison jobbers and dealers, to occur during the week of October 21st each year. Edison Week has for some time been one of the big events in the electrical world, when the great electrical corporations of the country spend thousands of dollars in decorations, advertising, etc., in honor of the inventor of the electric light, Thomas A. Edison.
Now it is Blue Amberol Day. Beginning with May, the 25th of each month is to be Blue Amberol Day, for on that day the new Blue Amberol Records will go on sale throughout the country.
Get Blue Amberol Day so fixed in your customers' minds that they will look forward to it each month. A good idea would be to have a simple, inexpensive, but neat, hand-lettered sign made for use each month. This sign should be lettered on both sides. On one side it should be lettered "Edison Blue Amberol Records on Sale on the 25th," and be used one or more days in advance. The other side should read "Edison Blue Amberol Records Now on Sale — Come in and Hear Them," and be displayed on and after the 25th.
Welcome to the fixed selling date that gives everyone a real square deal, with no chance of one dealer's customers going to another dealer because he happens to receive his shipment before the other.
Welcome to the return of the uniform selling date as another sign that the wind is blowing in the right direction for a still "fair and warmer" outlook for the Amberola line.