The Edison phonograph monthly (Jan-Dec 1916)

EDISON PHONOGRAPH MONTHLY, MAY, 1916 NEW AMBEROLA DEALERS IT is evident to anyone with his ear to the ground that activity in the Edison Amberola line is increasing daily. New Amberola dealers are being added at the rate of fifty a month, 153 having been taken on the Amberola line from the first of the year to April 15th. In the past month sixty-five dealers have displayed their business foresight by entering into the business of handling the Amberola line. Of this number, twenty are exclusive cylinder dealers and twenty-eight are former disc dealers who have taken on the cylinder line. The remaining seventeen are new Edison dealers who have taken on both the disc and cylinder lines. The new cylinder dealers, in all classes, who have been added during the past month are as follows: NEW DEALERS— AMBEROL ONLY Angle-Caspers, Ennis, Mont. P. D. Burton, Harlem, Mont. W. L. Robertson, Lebanon, N. H. A. E. Norman, Wheeling, Mo. L. D. Carlson, Napoleon, N. D. M. A. Durkin, Luce, Minn. J. D. Woodsworth's Sons, Shickshinny, Pa. John Engebretson, Hudson, Wis. The L. Stadelman Co., Timmons, Ont., Canada. W. H. McKenzie, Alix., Alta., Can. Stanwoods Limited, Winnipeg, Man., Can. Ochre River Trading Co., Ochre River, Man., Can. James F. Griggs, Griggs, Idaho. T. V. Hilley, Athens, Ga. Edwin LaRue, Sutherland, Neb. Samuel E. Arnold, Gary, Minn. Multiphone Operating Co., Cincinnati, Ohio. R. Frank Clark, Mingo, Iowa. W. Walker, Clinton, Ont., Can. NEW DEALERS— AMBEROL AND DISC Malloy Drug Co., Van Hook, N. D. Power Mercantile Co., Lewiston, Mont. Linebarger & Taber, Clarion, Iowa. H. R. Stanzel, Odebolt, Iowa. Arizona Stores Co., Oatman, Arizona. National Talking Machine Sales Corporation, Binghamton, N. Y. O. O. Greenlee, Lineville, Iowa. Dora Beamer, Clearfield, Iowa. W. C. Stripling, Fort Worth, Texas. Charles Woolven, Oswego, Kas. H. B. Wiley & Son, Nevada, Mo. John Bressmer Company, Springfield, 111. George A. Heimer, Stamford, Conn. L. Killian & Co., Cedar Bluffs, Neb. Tipton Furniture Co., Henrietta, Texas. Pueblo Phonograph Co., Pueblo, Colo. Mutual Gas & Electrical Appliance, Oak Park, 111. Williams Piano Co., Sioux Falls, S. D. PREVIOUS DISC DEALERS TAKING ON AMBEROL Sterchi Bros. Co., Bristol, Tenn. C. H. Selig, Eldorado, Kas. Nelson & Nelson, Troy, N. Y. Philip J. Wiegel, Darlington, Wis. Morgan Book Co., Baldwin, Kas. C. A. Roe, Lockport, N. Y. Davis-Kaser Co., Walla Walla, Wash. T. W. Lalley, Montrose, South Dakota. D. Hogeboom, Pittsburg, Kas. G. A. Perry, Sterling, 111. Eleanor V. Martin, Philadelphia, Pa. Stucky's Red Cross Pharmacy, Beaver Falls, Pa. M. R. Cope, Perkasie, Pa. C. R. McCoy, Guthrie Center, Iowa. Purnhage & Werner, Guttenberg, Iowa. Thomas A. Hayes, Blackfoot, Idaho. Durland-Sawtell Furniture Co., Junction City, Kas. A. S. Lyndon, Ann Arbor, Mich. Bowie Drug Co., Bowie, Texas. S. W. Womack, Quanah, Texas. Keller's Jewelry Store, Libby, Mont. W. F. Dufford & Co., New Castle, Pa. Mary L. Goodsell, Fort Scott, Kas. Seaton Piano Co., Aurora, 111. Albert Weber, Dodgeville, Wis. Lester M. Garber, Timberville, Va. J. E. Willey, Cherryfield, Me. G. Murison & Sons Co., Portage, Wis. HOW A LOS ANGELES DEALER GIVES WEEKLY CONCERTS THE Vernon Music Company, of Los Angeles, Cal., has given recently a series of concerts, and one of the results of these public demonstrations has been the sale of two $125 Amberolas. In a communication to the Phonograph Monthly, E. Hollands, proprietor of the concern, advances a number of excellent ideas that any dealer may use in connection with his concerts. "I have read your article in the April Monthly on 'How Do You Select Your New Records?'" writes Mr. Hollands. "I believe that you are right in your theory that is expressed in the article, and I want to tell you that I order each one of the new records so a customer can hear any one that he desires when I hand him the supplement. I study the likes and dislikes of my customers, and it does not take me long to know just the class of records a certain customer likes. In fact, some of my customers depend on me to select them a certain number of records each month, as they tell me that I seem to know better than they do just what they will like the best. "I announce my concerts, which I hold every night, by means of a signboard which hangs on the outside wall of my store. The space on the sign below the name of the company is painted black so that I can use it to make special announcements. When I am giving a concert I clear the floor of my store and place about seventy chairs in the room. On each chair I place a catalog. Then I invite those who are in the audience to call the records that they wish played, and in this way I am called upon to play all kinds of records. I find that this is a splendid way to demonstrate the records, as time and again I have sold records, not only to those who called for them, but to others in the audience who liked them when they were played. "The concerts seem to be very attractive, and I have sold two $125 Amberolas at them."