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INCREASED AMBEROLA BUSINESS MAKES NEW DEPARTMENT NECESSARY
DO you know why some Amberola dealers don't do business ? Simply because they don't do it, that's all. Doing business is not letting things drift along like the "dealer" told about on another page, who let grass grow under his feet just because people didn't flock to his store and outbid each other to get possession of his stock. He didn't even have ambition enough to go out and bring the business in, just like any normal, successful business man in any other line has to do.
If you had the view of the Amberola situation that we have, with every corner of the country under your eye, it would startle you to see the way the Amberola is going forward. While predictions are sometimes dangerous, we feel confident enough to say that 1916 is going to be one of the best years the Amberola and Blue Amberol records have ever enjoyed.
If that sounds like an idle assertion and arouses your skepticism just pore over the fact that it has now become necessary to create a new department to handle the increased demand for Amberolas and Blue Amberol records.
This department will be known as the Amberola Department. In this department all efforts will be concentrated on the Amberola line. Everyone connected with it has strict orders to forget there ever was any other phonograph than the Amberola. K. R. Moses, formerly special demonstration representative from the Edison Laboratories, is in charge as sales manager.
As a result of several weeks intensive work on the part of the new department, new methods of marketing and new suggestions for pushing the Amberola line will shortly be announced, perhaps in the next issue of the PHONOGRAPH MONTHLY.
In the meanwhile, if you have any constructive suggestions regarding the Amberola line, the Amberola Department will be glad to give them every consideration.
The Amberola Department has no door. The "Welcome" sign is always out. Come in; don't even stop to wipe your feet.