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Better Times Ahead 11 "Quality" in Educational Films The time is surely here when all who desire films for both community and 100I instruction and entertainment should insist upon motion pictures that ! the equal of theatrical films. No longer should the out-and-out theatrical :1 find a place in the classroom, for educators can demand films that bear ne logical relation to the standard text books. Again, school authorities ^e at their disposal in practically every state divisions of visual instruction ,t can give them information concerning both recreational and the class- )m film. There should be no division of visual instruction in the country itent either to offer information about or distribute films made under old- ie photographic conditions and wherein the talent amounts only to naive i inartistic posing and grimacing, which in former days constituted motion ture acting. Schools and community centers should demand the better eases and should seek them where they can be secured at possible prices. Despite the fact that those who are interested in visual education can not 1 to be optimistic, we are forced to find a few dark spots on the horizon, ere yet remain some educators who, because of their superior knowledge their chosen fields, are quite supreme in their confidence that they can write don-picture scenarios and direct the production of both non-theatrical and atrical films. Under such distinguished directors, it is small wonder that nera men can be found who will grind out a heavily padded production that ises regular producers spasmodic attacks of apoplexy. The shoemaker will :k to his last, but some educators would produce Hamlet in an eight by 1 school loft. The future of the non-theatrical field depends on the ability the producers to apply every known art to this motion-picture field. The ished product, if it be recreational, must in every way be as recreational as : films shown in the theatres, but it must be made with a selected optience ;arly in mind. The purely instructional film will be made, and for that mat- is now made in some instances, by talented directors, expert dramatic tnt, in conjunction with educators, who will watch the literary and scientific c:rpretation or aspects. The advertising reel, still too commonly seen in :h school and community gatherings, will soon be a thing of the past and its place will be the industrial reel that will show, as its primary purpose, all ises of a certain industry. There is no objection, of course, to including such a reel a title saying that such-and-such a firm contributes the release ■ vocational study. At the beginning of this new year those interested—and they are more nerous than ever before—can look forward with considerable pleasure and lfidence to future developments in the non-theatrical field. Sound business icies, right-minded attitudes on the part of both producer and exhibitor— h recognizing that the other's cooperation is vitally needed for such produc- (Concluded on page 32)