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for the
THE STAFF
PAUL C. REED— Editor
JUNE N. SARK— Assistant Editor
WILLIAM S. HOCKMAN— Editor Church Field
ROBERT E. SCHREIBER— Editor for the Corr mercial Field
L C. LARSON— Department Editor
ETTA SCHNEIDER RESS— Department Editor
JOSEPHINE HOFFMAN— Business Manager DAVID E. CAESAR— Advertising Manager PATRICK A. PHILIPPI— Circulation Manager
EDITORIAL ADVISORY BOARD
WALTER S. BELL, Director of Audio-Visual Education, Atlanta Public Schools, Atlanta, Georgia
EDWARD G. BERNARD, Head, Instructional Materials Program, Board of Education, City of New York
IRVING C. BOERLIN— Supervisor, Audio-Visual Aids, Pennsylvania State College
JAMES BROWN, Supervisor, Instructional Materials Center, University of Washington, Seattle
EDGAR DALE, Head, Curriculum Division, Bureau of Educational Research, Ohio State University
AMO DE BERNARDIS, Supervisor, Audio-Visual Education, Public Schools, Portland, Ore.
ELIZABETH GOLTERMAN, Director, Division of Audio-Visual Education, St. Louis Public Schools, St. Louis, Missouri
GARDNER L. HART, Director, Audio-Visual Education, Oakland Public Schools, Oakland, California
F. DEAN McCLUSKY, Lecturer in Education and Director of Audio-Visual Education, University of California at Los Angeles
FRANCIS W. NOEL, Chief, Division of AudioVisual Education, California State Department of Education, Sacramento, Calif.
PAUL WENDT, Director of Visual Education. Service, University of Minnesota
THURMAN WHITE, Head of Department of Visual Education, University of Oklahoma
The EDUCATIONAL SCREEN Is published monthly except July and August by The Educational Screen, Inc. Publication Office, Pontiac, Illinois; Executive Office, 64 East Lake St., Chicago, Illinois. Printed in the U.S.A. Entered October II, 1937, at the Post Office at Pontiac, Illinois, as Second Class Matter under the act of March 3, 1879.
Marie C. Greene, Publisher
Address communications to The Educational Screen, 64 East Lake St., Chicago, III.
Los Angeles Office: John A. Bassett, Western Advertising Representative, 3757 Wllshire Blvd., Fairfax 2301.
SUBSCRIPTION PRICE
Domestic $3.00
Canada 3.50
Foreign 4.00
Single Copiat 35
Educational
see
THE MAGAZINE DEVOTED TO AUDIO-VISUAL MATERIALS Founded fn 1922 by Nelson L. Green*
Contents for October, 1948
Page EDITORIAL
What is a Proverb Worth? Paul C. Reed 382
ARTICLES
Ada Helps the Teachers Mary Leigh Palmer 383
Have You Tried Them? Marion H. Seibel 385
Hidden Values in Filnns Rita hlochheimer 387
Report from Paris . Edgar Dale 389
A Visual Centre in Australia Charles Lynch 390
DEPARTMENTS
The Church Department William S. Hockman 392
Television and the Church . . . Creating Readiness (Andrew M. Sebben] . . . Flat Pictures Evaluated . . . New China Film — "The Peiping Family"
Teacher-Committee Evaluation of New Films L. C. Larson 399
The Literature in Visual Instruction Etta Schneider Ress 402
Records on Review Max U. Bildersee 404
Audia-Visual Trade Review Robert E. Schreiber 413
OTHER FEATURES
DAVI Meeting (376) . . . FCA Looks to the Future (380) . . . Trade Directory for the Audio-Visual Field (422) . . . Index to Advertisers (424)
COVER: The tang of fall and Halloween ... in a still from the Encyclopaedia Britannica film "Autumn on the Farm", one in a series of classroom motion pictures on the theme of seasonal changes.
Volume XXVII
Number 8, Whole Number 265