Educational screen & audio-visual guide (c1956-1971])

Today's Key to: Audio -Visual Procedures in Teaching LESTER B. SANDS University of California A thorough survey of latest audiovisual materials and procedures suitable for every level of education. A separate chapter covers each type of basic audio-visual aid, analyzing its uses, possibilities, and limitations. Book relates each type of instrument and procedure to the whole teaching process. Integrates modern psychological and philosophical viewpoints with concrete descriptions and practical examples. Includes laboratory exercises and extensive lists of source materials. Keyed examination questions available to instructors. 271 ills., tables; 670 pp. $6 • "... a significant addition to the literature dealing with audio-visual education ... an excellent contribution to American EduGatioru" -THE EDUCATIONAL FORUM Through bookstores or from: THE RONALD PRESS COMPANY 15 East 26th St., New York 10 Film as Art By Rudolf Arnheim The greater part of this new paperback is an adaptation of Fihri, first published in England in 193.S an<l long out of print. Still in demand because it raises ttuidamental questions as yet unanswered, this is a book of standards, a theory of film. Four additional evsays discuss related aesthetic problems basic to film and television. I'at>er, $1.50 Available now: ni.M AM) I r.s ri-.c:HNiorF.s by Raymond Spottiswoode, -Idi plf^., $7.50 At your bookstore University of Californio Press .tddrc.ss: Beikclev I, California Recording Equipment Awarded as Prizes A total of 516,500 worth of recording cc|uipment is being awarded as prizes to 33 liigh schools and the same number of colleges, by .Audio Devices, Inc. (444 Madison .\\e.. New York 22). In the high school division the top three prize-winners are University School, Carboiidalc, 111.: Edwin Denby High School, Detroit. Mich.; and St. Scholastica .\cademy, Covington, La. Top winners in the college division were Goudier College, Baltimore, Md.; Central College. Pella, Iowa: Mankato State Teachers College, Mankato. Minn. People in the News NEW YORK: T lie EFL.\ oHicers for the 19.57-58 year are: President, Erwin VVelke, University of Minnesota; Vice President. Elliott Kone, Yale University: and Secretary, Carol Hale, Girl Scouts. The three Board members elected just before the conference are Mrs. Helen Rachford, Los .Angeles County .Schools: and Frederic Krahn, East Meadow, N. Y., Public Library: and (re-elected) Erwin Welke. All three will serve until 1960. PL.AINVILLE, CONN.: The Kalart Co., producer of photographic equipment, announces the appointment of Mrs. Leiia .\. Virdone to the position of assistant sales manager for the company. OPELIKA. .\L.\.: George I. Long. Jr., president of .\mpex Corporation, Redwood City, California, has been named to the Board of Directors of ORRadio Industries, Inc. This announcement was made by J. Herbert Orr, president of the firm which manufactures Irish brand magnetic recording tape. This development follows a recent announcement that Ampex had acquired a 25 percent interest in the Alabama firm. The Ampex Corporation has been for many years a top name in the manufacture of tape recording equipment. NEW YORK: Walter Lowendahl has been appointed president of Transfilm Incorporated, it was announced by William Miesegaes. chairman of the Ixjard of directors and former president. Michael A. Palma, treasurer, was named executive vice president, the position formerly held by Mr. Lowendahl. BURBANK, CALIFORNIA: CliflE Howcroft, for several years sales promotion manager for Cathedral Films, Inc., of Burbank, California, has been appointed to handle special sales and production contracts. LOS ANGELES, CALIFORNIA: FILM ASSOCIATES OF CALIFORNI.\ announces the addition of Mrs. Harriet Lieban to its expanding distrilnttion department. MANKATO, MINNESOTA: The Creative Educational Society, Inc., announces the appointment of Mr. Paul C. Oddo as Vice President of the National School and Library Division. Mr. Oddo formerly held the position of Regional Director of the National School and Library Division of The Grolier Society, Inc. HOLLYWOOD, C-'\LIF.: The creation of a filmstrip department and the appointment of Paul R. Kidd as Director of Filmstrip Production is announced by Sam Hersh, President of F'amily Films, Inc. Mr. Kidd, until recently director of Religious Filmstrip Prcxluction for the Society for Visual Education, Inc., at Chicago, for many years was an independent filmstrip producer, owner of Church Screen Productions. In the religious audio-visual field for fifteen years, Mr. Kidd comes to Family Films with a rich background of production experience, to implement the company's plans for a full schedule of helpful, high quality sound filmstrips for every phase of the church's program. CAMDEN, N.J.: Two junior High School principals in Michigan and Texas were recently named grand prize winners of a "Sound in Schools" contest conducted for the nation's teadiers and school executives by the Radio Corporation of .America, it was announced by Harold M. Emiein. Manager, RC,\ Theatre and Indus trial Products Department. John L. Arkwright, principal of the Charles B. Dubose Junior High School, .Alice, Texas, was awarded an RCA Victor Mark VI high-fidelity Victrola phonograph for a sound system application which has enabled the teaching staff at Dubose Junior High to complete in two days school-wide examinations normally requiring weeks. Lowell E. Grant, principal of the Whittier Junior High School, Flint, Michigan, also was awarded an RCA Victor Mark VI high-fidelity phonograph, for application of an RCA school-wide sound system to integrate educational radio programs with classroom courses. Calendar Correction for 1958 DEPARTMENT OF .\UDIO-VISUAL 1 NSTRUCTION, N.E. A., Minneapolis, Minn., April 21-25. 528 EdScreen & AV Guide — November, 1957