Educational screen & audio-visual guide (c1956-1971])

the use especially of color negative, since a single such exposure can be the source of either a color print, a black-and-white print, or a color transparency. Negativepositive also offers exposure latitude since some correction can be made in printing. Some Films Are Popular Demand for a timely sponsored film may mount so high, so fast, that the distributor is swamped with requests. In one such instance 500 prints were completely booked up within two weeks after they were put into circulation, and when 200 more were ordered these, too, were booked solid 90 days in advance. Sorry, name of film and its sponsor is confidential. Fulton Joins Scripture Press Scripture Press announces the appointment of Roger Fulton, of Elgin, III., as its magazine department manager. Mr. Fulton has been actively engaged in Christian radio broadcasting. Good News From AVCOPI The publications issued by the AudioVisual Commission on Public Information lAVCOPI) are being widely circulated, according to a report by Don White, NAVA vice-president. Of the big illustrated Gateway to Learning 45,000 have been distributed from headquarters (250 W. 57th St., N. Y. 19), plus a special printing of I 1,000 in California. Telling Your A-V Story, a pamphlet designed to make everyone in the field, whether dealer or educator, his own public relations man, has been circulated thus far in 2,300 copies. In a number of states groups of NAVA dealer members have supplied copies of "Gateway to Learning" for distribution through official state department of education channels. with non letterpress duplication of graphic materials may come as a bit of a shock to those who have thought of expression only in terms of television, motion pictures and other projected visuals. But the Reproduction Engineer and the industry segments that cater to his trade seemed no better informed about the ramifications of the audio-visual field, or about their own lack of local chapter Mason with other professional societies. Proximity of the two fields was reflected in numerous exhibits at home equally in the annual NAVA A-V show and in this "Visual Communication Congress." Example; Bruning, Chart-Pak, Eastman Kodak, duPont, Ozalid, Polaroid, Technifax, Vari-Typer. NAVA Sustaining Members Meet Hy Schwartz, Victor Animatograph president and chairman of the NAVA Exhibition Committee, urges attendance at the Mid-V\/inter Conference, at New Orleans, January 22-29, especially in view of its emphasis on the AV aspects of the National Defense Education Act. NAVA Sustaining Members will meet at 9 a.m., January 23, at The Roosevelt Hotel, New Orleans. Skibitzke Joins Family Leonard Skibitzke, formerly with Moody Bible Institute, has been appointed Director of Sale Promotion at Family Films, Inc., Hollywood producer of religious motion pictures and filmstrips. Graduate of MBI and Wheaton College, Mr. Skibitzke served 1 1 years as pastor of a church near Chicago before accepting a part in the MBI audiovisual department, where he worked 1 1 years both in Chicago and, on the West Coast, directly with Dr. Irwin Moon. Know-how on the Language Lab A series of five 25c booklets ($1.00 for the set) has been prepared by Magnetic Recording Industries, 126 Fifth Ave., N. Y. 11, to tell schools "what, why, how and how much" the language training program covered by the National Defense Education Act will involve. When ordering, include remittance — and say you "saw it in EdScreen." Kodak Top Command Donald McMaster, heretofore vicepresident and general manager, has been named chairman of Eastman Kodak Co.'s newly created executive committee. His two co-members are Thomas J. Hargrave, board chairman, and Albert K. Chapman, president. William S. Vaughn takes over McMaster's former post. There are changes on the AV level also — "Bill" Allen gets a promotion and his spot as head of Cine Sales goes to James W. (Jim) Welch. Dick Cearhart's position is unaffected by the change. Argus Merchandiser Carlos A Chapman has been named Merchandising Manager for Argus Cameras, a division of Sylvania Electric Products Co. His responsibility will be the planning, promotion and advertising of all Argus photographic products. He previously served as product manager of the division. Major to United Studio Jack Major, with 20 years background including Jam Handy, EBF and United World, has joined the staff of United Film and Recording Studios, 301 E. Erie St., Chicago, as Special Projects Promotion Manager. Charles A. Stumpf has been appointed General Sales Manager. Sales Training Institute The Audio-Visual Committee of the Church Federation of Greater Chicago has reacted favorably to suggestions from NAVA religious dealers that next year's religious A-V program also includes a sales training institute type of dealercustomer demonstration. A dealer will discuss audiovisual needs with a filmusing churchman in a role-playing presentation, but the roles will be those of real life. (One suggestion was that the participants reverse their roles and have the preacher do the selling.) 'Visual Communications Congress" The annual meeting of the Society of Reproduction Engineers (2000 individual members in 16 chapters) was held at Chicago's Hotel Sherman Dec. 13-16. Trade show exhibits (71) were open from 1 to 7 each of the first three days (including Sunday), 1 to 4 on the fourth day. The exhibits ranged all the way from a 29-cent reproduction pencil to offset presses, cameras and diazo duplicators ranging well up in five figures. This professional group's casual equation of the term "visual communication" DIRECTORY OF SOURCES FOR MATERIALS LISTED ON PAGES 45-51 ACA: Amplifier Corp. of America, 398 Broadway, New York 13. ACE — American Council on Education, 1785 Massachusetts Ave., NW, Washington 6, D. C. ACE BANNER & Flag Co., 222 Haddon Road, Woodmere, L. I., N. Y. AIREQUIPT Mfg. Co., Inc., 20 Jones St., New Rochelle, N. Y. ALLIED Radio Corp. 100 N. Western Ave., Chicago 80, III. ALPARK Educational Records, Inc., 40 E. 88th St., New York 28. ANCO — Anco Wood Specialties, Inc., Glendale, L. I., N. Y. ANTREX Corporation, 856 N. Rockwell St., Chicago 22, III. ASIA — The Asia Society, Inc. 18 E. 50th St., New York 22, N. Y. ATLANTIS Productions, Inc., 7967 Sunset Blvd., Hollywood 46, Calif. AUDIO DEVICES, Inc., 444 Madison Ave., New York 22, N. Y. AUTONETICS Div., North American Aviation, Inc., 9150 E. Imperial Highway, Downey, Calif. BELL & HOWELL Co., 7100 McCormick Rd., Chicago 45. B&J — Burke & James, Inc., 321 S. Wabash Ave., Chicago 4, III. BURBR — Burleigh Brooks, Inc., 10 W. 46th St., New York 36, N. Y. CASSYD — 5yd Cassyd, 917 S. Tremaine, Los Angeles 19, Calif. CEC — Camera Equipment Co. Inc., 315 W. 43 St., New York 36. CEP: Christian Education Press, 1505 Race St., Philadelphia 7. CNR: Canadian National Railways, Windsor Station, Montreal, Quebec, Canada. EdScreen & AV Guide — January, 1959 53