Educational screen & audio-visual guide (c1956-1971])

I new computer which will be delivered early the next week, complete vith an expert operator. Unfortunately hat is as much of the conversation as Mice hears. To her it means the dislissal of two girls, Helen and Sally, vho are not even aware of the situaion. Feeling that those girls deserve ome sort of warning, Alice takes it ipon herself to break the news to hem. Hurt and indignant, Helen and ially seek other jobs, and on Monday Homing when Mr. Stone casually anounces that he "has news for them," PHASE FILMS ^e Phase Films are mature single-purpose films presenting the most significant microbiological pheDomena disclosed in living organisms by the Nobel winning PhaseContrast method. __ Photography of living organisms NOT ANIMATION. Write for Titles, Descriptive Folders or Previewa. ARTHUR T. BRICE Phase Films Sonoma, Califomta flWLiNG Pictures ANIMAL LIFE AT LOW TIDE — Third to 6th Grade Film for basic science. Color — Sale Only. 11 minutes. $100.00 Write for Study Guide and previews. 1056 S. Robertson Blvd., Los Angeles 35, Calif. ECCO'1500 FILM CLEANER Cleans — Lubricates — Prevents Dust Static Speedroll Applicator Clean ond inspect your film in one easy operation. Operates effectively ot several hundred feet per minute. Save time, fluid, labor, and money. Lifetime bakelite con•truction. Eliminates waxing. Absolutely safe and NON-TOXIC . . . NON-INFLAMMABLE. Widely used by schools, colleges ond film libraries. *t7Q ^fj Ecco No. 1500 Applicator ^^7.J\J Ecco No. 1500 cleaning fluid, quart, $2.50 Gallon, $9.60 Ecco No. 2000 cleaning fluid for NEGATIVES...... quart, SI .95 Gallon, $6.50 ALL FILM HANDLING SUPPLIES IN STOCK Acetone, per quart $1.40 Per gallon, $4.50 Ethyloid Film Cement, pint... $1.80 Film Handling gloves, per dozen $1.95 Golco Fllmeter stop watch, Swiss jewelled movement. Measures equivalent footage for 16mm and 35mm film $29.50 THE CAMERA MART 1845 Broadway (at 60 St.) N. Y. 23 PLoio 7-6977 they "have news for him too." Had Alice lieard the end of the conversation she woidd have known that the installation of the new computer is an effort to make work easier for Helen and Sally, and that an experienced operator is always sent along to instruct the persons who will be using it. This is quite a predicament arising from a very simple misunderstanding. Now Mr. Stone has a new computer and no one to run it. The film closes with his trying to explain that "management cannot always tell its employees everything it has in mind, but that surely they will be told anything that concerns them directly. In fact that's why the girls have been called in — to be told about this change before the equipment arrived, and posing the questions . . . "How in the devil can I keep these rumors from getting started?" .Vppraisal Designed to invite constructive thinking on the part of the viewers, the film quickly and dramatically develops the problem, climaxing it with a pointed lead-off question requiring the audience to draw their own conclusions and di.scover, through discussion, a better way of handling the situation to prevent or minimize the problem. The evaluators feel it will be helpful not only in supervisory "in-service" training but in college business education clas.ses and those of technical or other high schools having an extensive business program. The problem is a common one and an important one. Both the points of view of the supervisor and of the clerical worker are glimpsed, enabling each group to gain a better understanding of the feelings of the other. The method of portrayal is so vivid that identification of the viewer in the situation is almost automatic. The (irapevine is one of a series of six short films including The Follow Through, dealing with good job instruction; How Much Cooperation, regarding cooperation between clerical staff and their supervisors; In the Middle, illustrating the problem of getting changes accepted; The Bright Young Newcomer, pointing up special motivation needs of the senior clerical employee; and By-Passed, dealing with the handling of the promotion disappointment case. Each film in a similar manner sets up a situation and poses a lead-off question. There is an inclusive manual for the series incorporating the information contained in the individual study guides. Among the first discussion films in this area these films are very well done and meet a substantial need. — Jean Holt Moore PRODUCER'S DILEMMA (SECOND INSTALLMENT) In last month's installiiicnt we left old Sy Wexlcr and old Bob Churchill with tears welling in their eyes at the sight ot a production budget of $8,336.93. Can they sell enough prims to make a profit? Will the previev/ prints slip from ihcir trembling, nerveless fingers? On your mark. Get set: To find out what they make on each print, add print cost and distribution cost. Subtract from sale price. Right? lo keep this heart rending calculation as simple as possible we'd better assume that all prints sold are in color (a highly unlikely state ot affairs). The cost of a I1/2 reel print (600 feet at .10) plus reel and can is about .562.50. That's easy. But the distribution cost for each print sold isn't as simply determined. It consists of such items as a study guide costing .5300, a mailing piece at $450, a dozen preview prints totaling $7.50. Those are costs that can be allocated to a certain picture. Then there are annual costs that have to be divided among all pictures, such as costs of advertising, shipping, handling, inspecting and cleaning prints, corresponding, recording requests and bookkeeping. In short, overhead. About $15,000 for a modest sized organization such as ours. (Do we hear strangled sounds from other producers? This is a little like having a bunch of strangers looking through your medicine cabinet.) Then there is another big bite for sales representatives which ranges from 15 to 25% of the sales price. So: Print, reel, can $ 62.50 Prev. prints, guides, etc 5.00 Overhead .. 22.50 Sales commission 15% 22.50 $112.50 If the print sells for $150, the net is $37.50. As the picture cost $8,336.93, 222 prints have to be sold before old Sy and Bob begin to come up tor air. Anyone in the audience still want to be a film [jrodutei? 1 hat man in the back row with trembling fingers? Step right this way, please. There never teims Ui he rmnn lor advertising. CHURCHILL-WEXLER FILM PRODUCTIONS Mt N. Seward St. h,A . S8. Cntif. 1959 91