Educational screen & audio-visual guide (c1956-1971])

AV industry news can Vlanagcmcnt Association. Motion pictures, transparencies, filmstrips, flannel boards, charts and easel presentations were demonstrated by executives from some of the nation's largest financial firms. Some Films Never Die Crawley Films, Ltd., reports that the 11 -year-old Loon's Necklace sold 76 prints last year for a total of 1,412. Six prints of Portage, produced a full twenty years ago for the Canadian Geographical Society, were sold during the past year. "25% Become Buyers" Herman Perl, head of a Florida real estate development that tells its story via color movies, reports: "28 minutes after I flip the switch of one of our projectors, 1 can count on 25 percent of my audience becoming buyers." Machines Teach Firemen According to the International Association of Fire Chiefs, Los Angeles firemen are being taught their trade by means of a Hughes Videosonic Teaching Machine. This one, an experimental model, gives questions and receives answers orally, in step with screened filmstrip material. "It's a rectangular box which looks like a small television receiver incorporating a screen and a loudspeaker or earphones for sound. The material appears on the screen in color or black and white and the instructor's voice is recorded on standard magnetic tape in a sealed magazine." Science Lab Market A survey by the laboratory equipment Section of the Scientific Apparatus Makers Association indicates a demand in high school and college science labs for such AV industry products as the mobile audiovisual table, chart cabinets, overhead projectors, wall-sized timing and measuring devices, optical and electronic benches, blackboards, skeletons and models. The report distinguishes between high school and college lab requirements, maintaining that on the secondary level a "top-flight" high school may appear to have better lab facilities than a college because the high school facilities are "strongly influenced by traditional and 'standardized' courses of study (while) college and university facilities (are) usually governed by the individual professor's background and personality." The survey continues: "To equip a college lab for one professor may mean other professors would not like to use it— quite different than on the h.s. level where the course is generally 'pre-charted' for the teacher." If true, does this mean that the AV eduaitional dealer has to "sell" the high sch(X)I department head and administrators, but should seek his college customers among individual AVminded science profs? Minute Movies Taken and shown in a matter of minutes by the Raproroll instant development motion picture camera magazine, these action films rank almost with Polaroid stills as self-sales men. Fitted to a 16, 35 or 70 mm external-magazine movie camera, the attachment develops and fixes a negative motion picture as fast as it is exposed. Picture shows golf pro Phil Rinaldi teaching at the Sam Snead School. Cameraman's head (top) hides the attached developing magazine. Douglas — Midwestern — Magnecord Douglas Aircraft Co. reports negotiating for a "substantial interest" in Midwestern Instruments, Inc., Tulsa, which, in a move for greater diversification, merged with Magnecord, Inc. in 1956. Management Seminar A six-session seminar on "How to Use Graphics to Communicate Financial Facts" was conducted through January and February by the Ameri Two-Way TV RCA announces a "bi-directional distribution system" by which TV signals may be sent in two directions simultaneously over the same cable arrangement. This "permits questions and answers from student to instructor in conjunction with the closed circuit programming." Sound Film Symposium Fifteen experts from leading producers and manufacturers will present technical papers at a symposium on production equipment and techniques March 30-31 in Chicago. Recorder and microphone types and characteristics, synchronizing methods, tests, recording curves, playbacki recording response, mixing, editing will be among the subjects covered The event is under the sponsorship ol the Behrend Cine Corp. Counts Tape's Blessings "Not since the invention of priirting has anything had the impact on teaching and learning tliat magnetic tapt has had." So starts a statement b> Bernard A. Cousion in his capacity a; chairman of the education committci of the Magnetic Recording Industr; Association. "Bernie," educationa electronics manufacturer, audiovisua dealer, past president of NAVA anc former schoolteacher, makes a goo< pitch for the contributions of the tap medium to better teaching. Wher this basic idea is accepted, the pui chase of equipment — somebody' equipment— follows almost inevitabh The statement lists seven benefit" ( 1 ) unlimited and uniform repetitior (2) student access to a variety < voices and sources; (3) multi-Ievi materials used in one classroom; (4 teacher freed from repetitive dril' ( 5 ) errors caught and corrected earl;' (6) make-up possibility for absentee" (7) teacher monitoring of individiu progress without exposure to oth« students. Book, Record, Slides Club Record (7" 33.3 rpm) and slidl ( 32 single frame, color, verticcl mounted eight to a plastic slide cil rier) are pocketed in an album ty\l illustrated book in Columbia Recoi| Club's "Panorama Colorslide 144 F.niirATinivAi Strfkiv Aivn Aiininvi«iT4i r^iiinp — Marth 1<