Educational screen & audio-visual guide (c1956-1971])

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AV industry news [artin Convention Chairman Mahlon H. Martin, NAVA's first ce president, will serve as general lairman of the 21st annual national )nvention, to be held at Hotel Morriin, Chicago, July 22-25. The trade low is laid out to provide just under 50 booths; last year there were 206. II space will be confined this year the third and fourth floors, elimiiting the mezzanine space. Attendice is expected to top last year's 174. upport Good Films The Board of Managers of the itional Council of Churches' Broadsting and Film Commission has inucted its staff to "experiment with e development of a program for the lection and vigorous support of a mber of films each year as a conuctive means of stimulating the jduction and patronage of better Tis." Last December's decision to icontinue the BFC West Coast reau was reversed. A proposal by It bureau for the establishment of •eviewing board for motion pictures s referred to the executive board • further study. Differences developed last year Jr highly critical blasts at current ns by the director of the west coast ;ncy, the attitude at New York idquarters tending more toward •porting and encouraging the good. lile these decisions now involve marily theatrical films they will imately have a good effect nonatrically. When the same films »me available in 16mm, a favore NCCC rating should have a >d effect comi^arable to that of the D rating in Roman Catholic circles. 10 Non-theatre Film L total of 8,900 non-theatrical mopictiu-es involved an expenditure i389 million dollars in 1960, acg to a report in the first 1961 of the Journal of SMPTE. This increase of 9 percent over 1959. tion registered the biggest inse (32 percent), civic groups, etc., 7 percent; business and industry .4 percent, religious groups down percent. Impact of NDEA is ited with major influence in edulal rise. Filmstrips made biggest increase in U.S. filmstrip pror sales estimated at 59 percent. To Use Spare Prints . . . When Sam Orleans, Knoxville producer, completed TV distribution of Full Speed Ahead, a sponsored film on the nuclear ship "Savannah," he had about 100 prints on his shelves. But didn't leave them there. They proved welcome gifts to many educational film centers. Under way, second film in this three-part series, is currendy in TV use and in time will be similarly passed on for general school distribution. Electronics Boom Predicted In a talk before the Harvard University Graduate School of Business Administration, Ira L. Landis, president, H. H. Smith, Inc., predicted an 1 1 percent annual growth in the electronics industry as compared with a 2.5 percent rate for the over-all American economy. People M. S. SuMBERG has been appointed director of sales, Sound Products and Hi-Fi, at Siegler Corporation's BogenPresto Division. Habold Barton is sales manager and James W. Kearns field sales specialist in same division. James I. Stulz has been named audio products sales manager at Vega Electronics Corp., after nine years with Ampex in various phases of technical marketing. Newly elected chairman of the Broadcasting and Film Commission of the National Council of Churches is the Rev. Dr. Harry C. Spencer, who continues also in his own post of general secretary of the Methodist Television, Radio and Film Commission, Nashville ,Tenn. The Rev. Dr. S. Franklin Mack continues as executive director of BFC. Jack C. Hart has been appointed manager of audiovisual sales at Graflex. Inc. With the firm since 1940, his most recent post was that of manager of photographic sales in New York state. Westinghouse has formed a new T-V Communications Department, with Martin A. Lappin in charge of marketing receivers, systems and service particularly to schools, hospitals and hotels. No Filmstrip Sticking! Doubles 9 Effective Light! iewl V-25-P student interest perks again and again— frame after frame— as you teach easier, faster with the brighter, sharper virtually "Automated" Viewlex V-25-P. It's the simplest to use, most advanced combination 35mm filmstrip and 2"x2" slide projector made. And— revolutionary new " Anti-Hesive*" aperture plates eliminate filmstrip sticking forever ! Write for FREE Booklet of Award Winning Essays on "How Audio Visual Aids Make Teaching and Learning Easier" and Viewlex Catalog. lewl INC. 6 BROADWAY, HOLBROOK. L I., N. Y. In Canada — Angtophoto, Ltd., Montrtol pCATIONAL SCREE> AND AUDIOVISUAL GUIDE — May, 1961 247