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Beginning on page 411: 45 pages
and 1,450 titles
of current
AV
materials . . .
EDUCATIONAL SCREEN & AVGUIDE
EDITORIAL STAFF
PAUL C. REED. Editor. JAMES R. CUMMINGS, Managing Editor. WILLIAM S. HOCKMAN, Editor for the Church Field. L. C. LARSON and CAROLYN GUSS, Edi'ori for Film Evaluationi. MAX U. BIIOERSEE, Editor for the Audio Field. IRENE F. CYPHER, editor for the New Filmitrips. PHILLIP LEWIS, Technical Editor. WILLIAM F. KRUSE, Trade and Public Relolioni Consultont. IRENE THORSON, Editorial Assistont.
BUSINESS STAFF
H. S. GILLETTE, Publisher, MARIE C. GREENE, MRS. RUTH M. LEWIN, Associate Publishers. THEA H. BOWDEN, Business Manager, OLIVE R. TRACY, Circulation Manager, PATRICK A. PHILIPPI, Circulotion Promotion. WILMA WIDDICOMBE, Advertising Manager.
Advertising Representotives
MRS. RUTH M. LEWIN, 10 Broinerd Road, Summit,
N. J. (Crestview 3-3042) AUDIO-VISUAL MEDIA. INC., 45 Ingleside Shore
Rd., Ingleside, III.
EDITORIAL ADVISORY BOARD
JAMES W. BROWN, School of Education, San Jose State College, California
EDGAR DALE, Head, Curriculum Division, Bureou of Educational Research, Ohio State University, Columbus
AMO DE BERNAROIS, Assistant Superintendent, Portlond, Oregon, Public Schools
MARGARET W. DIVIZIA, Supervisor in Charge, Audio-Visual Education Section, Los Angeles City Schools, Los Angeles, California
W. H. DURR, Supervisor, Bureau of Teaching Materials, State Board of Education, Richmond, Virginia
CHARLES F. HOBAN, Institute for Cooperative Research, University of Pennsylvania, Philadelphia
EMILY S. JONES, Executive Secretory, Educational Film Library Association, New York City
F. EDGAR LANE, supervisor. Instructional Materials Department, Board of Public Instruction, Dade County, Florida
f. DEAN McCLUSKY, Professor Emeritus, University of California, P. O. Box 444, Nice, Calif.
SEERIEY REID, U. S. Office of Education, Washington
CHARLES F. SCHUILER, Director, Audio-Visual Center, Michigan State College, East Lansing, Michigan
ERNEST TIEMANN. Director, Visual Instruction Bureou, Associate Professor, Division of Extension, The University of Texas, Austin
DON WHITE, Executive Vice President, National Audio-Visual Associotion, Fairfax, Virginia
EDUCATIONAL SCREtN AND
AUDIOVISUAL
GUIDE
August, 1961 Volume 40, Number 8, Whole Number 400
EDITORIAL
391 Moment of Impact
ARTICLES
392 A Partnership in Learning Materials John Guy Fowlkes 394 How To Cut Corners on Catalogs Jack Keene
BLUE BOOK
411 EdScreen & AVGtiides Annual Presentation of Audiovisual Materials
DEPARTMENTS AND FEATURES
386 News
396 Audio Max U. Bildersee
399 Film Evaluations L. C. Larson, Carolyn Guss
402 Filmstrips Irene F. Cypher
404 AV in the Church Field William H. Hockman
407 AV Industry News
410 Trade Directory
411 Index to Blue Book Classification Categories 450 Helpful Books
454 Reader Information Coupons, BLUE BOOK Listings 456 Alphabetical Title Index, BLUE BOOK Listings 461 Index to Producers and Primary Distributors 463 Index to Advertisers
IDUCATIONAL
IRESS
iSOCIATION
OF
rAMERICA
'(/L*-*
Founded in 1922 by Nelson L. Greene
BUSINESS & EDITORIAL ADDRESS: EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE. 2000 Lincoln Park West Bldg., Chicago 14, Ililnois. Contents Indexed in the Wilson Educational Index. For microfilm volumes, write University Microfilms, Ann Arbor, Michigan.
SUBSCRIPTION PRICE (U. S. currency or equivalent): Domestic — $4 one year, $6.50 two years, $8 three years. Canadian and PanAmerican — 50 cents extra per year. Other foreign — $1 extra per year. Single copy — 45 cents. Special August Blue Book Issue— $1.00. CHANGE OF ADDRESS should be sent immediately to insure uninteirrupted delivery of
"iL'D."c;;i
vis^tHEftV
your magazine. Allow five weeks for change to become effective.
EDUCATIONAL SCREEN & AUDIO-VISUAL GUIDE is published monthly by Educational Screen, Inc. Publication office, Louisville, Kentucky. Business and Editorial Office, 2000 Lincoln Park West Building. Chicago 14, Illinois. Printed in the U. S. A.
ADDRESS ALL MAIL (Subscriptions, Change of Address. Forms 35791 to: 2000 Lincoln Park West Bldg., Chicago 14. Illinois. Second-class postage paid at Louisville, Kentucky.
ENTIRE ISSUE COPTRIGHT 10«1 BY
THE EDUCATIONAL SCREEN, INC.
Edlcational Screen and Audiovisual Guide — Aucu.st, 1961
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