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EXPERIENCE, NOT THEORY
The Palmer Photoplay Corporation stands alone in its effort to teach the writing of photodrama. No other institution can claim its same understanding or its same ability. Its organization has not been built upon theory, but upon experience.
Eighty per cent, of all photodramas produced are made in the Los Angeles studios. The Palmer institution was organized in Los Angeles, and for years has been a part of the studio life. It has pulsed with all of the picture-making struggle. It has been a participant in the heartaches and joys, in all the failures and successes. It learned to creep with this young art, then to walk, and through all of this variety of experience it has held steadily to an educational vision. It has believed and taught that the trained writer of photodramas was of first importance to the ultimate success of this new screen art. It has followed its work with a determined purpose, and has established itself as an institution of integrity. It has unbounded faith in the constructive, creative impulse. The crudest manuscripts received through its mails command its respect, for it knows that the untrained writers of these manuscripts have tried to give expression to the creative instinct that links mankind with the Creator.
THIS STUDY AN INTERPRETATION OF LIFE
To every student taking up its course of study, the Palmer Photoplay Corporation wants to communicate this spirit — this faith in his own creative power and respect for the work he is trying to do and an understanding that this work is the study and interpretation of Life. No other study can be of greater importance. No other study can mean more of individual growth to the student, if he pursues it with both his head and his heart. Remember that the Palmer organization stands ready always to encourage and help. It is both teacher and friend. With this handclasp of fellowship, we send you on to the first chapter of our textbook, hoping that you may prove to be the great Life interpreter, possibly the writer of the great photodrama for which the world waits.
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