Exhibitor's Trade Review (Mar-May 1925)

Record Details:

Title:
Exhibitor's Trade Review
Date:
Mar-May 1925
Publisher:
New York, Exhibitor's trade review, inc.
Volume:
Exhibitor's Trade Review (Mar-May 1925)
Leaf #:
000157
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
In late-1916, Exhibitor's Trade Review entered a crowded market of weekly motion picture trade publications that already included the Moving Picture World, Motion Picture News, Exhibitor's Herald, and Motography, along with theatre and vaudeville-oriented papers that covered film, such as Variety, the Billboard, and the New York Clipper. To gain market share and differentiate itself from competitors, Exhibitor's Trade Review pursued a variety of tactics -- some constructive (gathering allies among exhibitor organizations), others destructive (smearing the reputations of competing trade papers and certain film companies that refused to buy advertising). Despite the behind-the-scenes controversies, though, Exhibitor's Trade Review appears to have, in the words of Alan Gevinson, 'established itself legitimately in its role as advisor to and fighter for the independent exhibitor.' All the issues that mattered to independent exhibitors were covered, including censorship, taxes, distributor contracts, piano accompaniment, and, of course, the films. In 1926, Exhibitor's Trade Review ceased weekly publication and only offered the daily service, Exhibitor's Daily, which was acquired a few years later by Martin Quigley as he attempted to consolidate the industry's trade papers under his control. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 21, 1925 Page 23 Doris Kenyon, who has just completed her work in First National's "I Want My Man," co-starring with Milton Sills, is spending a few weeks hunting fox in the Adirondacks, and now we hear Doris has just left the hospital What's your hobby? Hunting is Robert Vignola's, the noted First National director. This snap was taken in Mexico. Director General Fred Niblo, of the foreign forces that have recently completed work on Metro's "Ben Hur" over in sunny Italy saves Sid Grauman, the wellknown exhibitor from an untimely and horrible death. (Bet the picture's faked). Helen Ferguson, who plays the lead opposite Hoot Gibson in Universal's "Spook Ranch" welcomes nineteen officers of the Japanese navy to Universal City. It's a happy day when Conway Tearle, the First National star, is seen with a smile on his face, so make the most of this.