Exhibitor's Trade Review (Jun-Aug 1923)

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218 EXHIBITORS TRADE REVIEW Volume 14. Pi umber 5 A treasure chest was d'splayed in the lobby of the Imperial Theatre, Gadsden, Ala., for exploitation on the Patheserial "Plunder." Manager A. L. Snell scattered several keys to the treasure box and the kiddies brought them in and tried the:n on the padlock. Frank Andrews, of the Auditorium Theatre, Modesta, Calif., used the ballyhoo shown above for Universal 's "In the Days of Buffalo Bill." The engine stuck on front of the light truck was light itself, being made of compo board, but the attention value was heavy. A brand of boys clothes to be widely advertised as "Penrod and Sam," suits has been prepared for special campaigns with the First National feature depicting the famous Booth Tarkington characters. The group above shows the leaders in the Big League entertainment offered in the photoplay version and all are wearing the "Penrod and Sam," suits. The boys, Ben Alexander, Joe Butterworth, Newton Hall, Herman, and Buddy Messenger have posed for several special photographs to be used in the clothing store-theatre campaigns for this picture. I (jditli Roberts, starring in Backbone says "Western Union Service" is the backbone of communication A special window card used for displays by the Western Union Telegraph Company. The card features a picture of Edith Roberts, star of "Backbone," scenes from the production and a message from the star. The tie-up was arranged by Distinctive Pictures, Producers. The card is available in all Goldwyn exchanges. Another Baby Peggy resemblance contest. This one in Milwaukee and the photo above shows Winifred Ahrendt, winner, with Henry Cloes, vice-president of the First Wisconsin National Bank, which presented Harriet with a $25 deposit. The stunt was run in connection with the Milwaukee Sentinel. SUN. & MDN. MAY 27 28 • Jbscf* M Sobers ' NORMA TALMADGE IN H»«»n? wrnugJgELfiS, Jackie and one of the "leads" in his support in First National's "Daddy," were featured in rather pleasing fashion at the Beacham Theatre, Orlando, Fla. The rail fence with a cutout of the star astride it was not an expensive arrangement and it did have considerable appeal. Broadway looked this display over pretty well when it appeared in front of Loew's New York Theatre for First National's "Within the Law."