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SWEET AND
At a recent theatre convention in Bos¬ ton, James Ryan, C. F. Simonin and Sons, Inc., was your consultant’s guest. Jim Ryan is, of course, well known to you by
virtue of his written remarks in this Extra Profits sec¬ tion with reference to the problems of popcorn and popcorn seasoning. His re¬ marks addressed to the convention, how¬ ever, were of very real interest to me, and I take this oppor¬ tunity to repeat some
^ of them here, plus
Samuel L. Lowe, Jr. i r u n
amplincations which
he made to me personally.
First, with respect to solid seasoning, cocoanut oil is the traditional choice for popping corn. It has certain definite assets, including resistance to rancidity, and im¬ parting no foreign taste to the corn. Sec¬ ond, with respect to liquid seasoning, it is definitely a happy result of wartime experimentation. It, too, has certain defi¬ nite assets, including a higher flash point (which is a safety factor for on-the-spot popping) and great economies in usage.
However, many so-called liquid season¬ ings are, in fact, not liquids since they are not liquid at normal room tempera¬ tures. Most of the advantages of liquid seasoning naturally only apply to true liquid seasonings.
But the main point in popping corn is not what particular type of seasoning is used, providing only that a good season¬ ing is used. What is most important is quality produced.
Too great stress cannot be placed on sanitation in popping corn. Dirty equip¬ ment such as the kettle proper will trans¬ mit offensive odors to the end product. The same goes for inferior quality sales containers. Too much or too little season¬ ing is bad. Optimum test results from Iowa State indicate 30 per cent by weight as the optimum amount of seasoning with a 25 per cent-33 1/3 per cent effective (Continued on page EP-4)
The Smyrna, Smyrna, Del., boasts of an especially attractive extra profits department. Patrons not only pass by it on their way into the theatre, but also may enter it from the street. A complete shop, with soda fountain, is a feature of the recently opened house, operated by Mrs. Reba Schwartz and daughte , Muriel.
fcf
I
(Cand^is Delicious Food
yCNJOY SOME eVtKY DAyTCT^
Cooperating with THE COUNCIL ON CANDY OF THE NATIONAL CONFECTIONERS' ASSOCIATION
Popcorn Is A Nutritions Food
Cooperating with THE NATIONAL ASSC
CIATION OF POPCORN MANUFACTUREf
August 1 1, 1948