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EXTRA PROFITS
W
EP-4
BETTER
FLAVOR
GREATER
POPPING
VOLUME
FEWER
DUDS
Here's positive proof that Popsit Plus costs less than substitutes — judged by final results. Tests by a leading agricultural college reveal that Popsit Plus liquid season¬ ing (1) pops more corn by volume (2) leaves fewer duds (3) gives corn the flavor your customers demand.
That's why Popsit Plus costs less. It gives you more for your money than so-called cheaper substitutes. Avoid substitutes and save money.
Replacing The Candy Stand Worked Wonders For Mr. and Mrs. Forsano
Foh years now, theatremen have been tirelessly seeking the best spot to place a candy stand, and it looks like Mr. and Mrs. Forsano, Cummings, Fitchburg, Mass., have come up with a new high in strategic effectiveness.
It took a bit of altering to achieve this, but it was inexpensive, and the results have more than justified the small expense involved. Back in the real old days, when theatres just showed movies, the Cummings lobby had the boxoffice centrally located, as can be ob¬ served in the “before” photograph. However, when the Forsanos hopped on the extra profits bandwagon, they decided to set the candy stand where the boxoffice was, placing the ticket window on the left.
Before
After
The “after” shot shows how much the change has added to the appearance of the lobby, as well as putting the counter in an extremely accessible location. The stand has sliding glass doors above the case to close off the candy room, while the case is of the standard six foot variety, with a catchy Schrafft decal used for display purposes.
The Ever Seeing Eye
{Continued from page EP-3)
slug rejector, we branch off to the coin changer, which, upon insertion of a coin will dispense the merchandise and give change. An example of this is a changer on a soft drink vendor, where upon dep’osit of a quarter, the drink is vended, and 20 cents is given in change.
There are also coin changers which will dispense five nickels for a quarter and two nickels for a dime, but, regardless of the service performed, the vending machine must be protected against the insertion of illegal monies.
The vast new field of automatic mer¬ chandising could not have been made pos¬
THE EXHIBITOR
sible if it had not been for the develop¬ ment of the Ever-Seeing Eye, the slug rejector.
Sweet And Lowe-Down
{Continued from page EP-1)
range satisfactory. Bringing raw corn to room temperature before actual popping is good economy.
As in most fields of business, quality of product is important. Both Jim Ryan and your consultant cannot stress Ihis fact too strongly .with respect to popcorn.
e^. ^
Atigust 11, 1948